Press Releases

Buysight Exec Speaking at OMMA Global NY

Sept. 9, 2011

September 12, 2011

Palo Alto, CA–September 12, 2011–Buysight, a leader in online performance advertising, announced today that CMO Jeff Weitzman will take the stage at OMMA Global in New York, NY on Tuesday, September 27. At 12:15 p.m ET, Weitzman will discuss how marketers are using current innovations in display advertising on the panel titled “How Display Innovation Gets Results”.

During his discussion, Weitzman will join moderator Chris Moore of Redpoint Ventures and industry executives Scott Kurnit of AdKeeper, Wayne Powers of Yahoo!, Ari Jacoby of Solve Media, and Matt Arkin of Sojern to discuss the state of online display advertising. In this session, Weitzman will discuss how display is working for online retailers in particular, and how advanced behavioral targeting techniques like his company's Buyer Targeting and real-time bidding on media are combining to draw advertisers who traditionally have focused on search marketing into the display space.