Press Releases

Buysight Partners with BrightTag for Server-Side Tag Solution

Oct. 17, 2011

Download PDF

BrightTag, Inc., today announced that Buysight is part of the first wave of partners for its BrightTag ONE digital marketing integration platform. BrightTag links site owners with Buysight's Buyer Targeting services in real time through a server-to-server direct connection rather than through the browser. Buysight has live implementations with BrightTag and several clients.

"Data collection is critical to the success of our performance marketing programs. Server-side integration with BrightTag represents a new level of reliability, efficiency, and control that benefits our mutual clients and simplifies our data flows," said Armin Ebrahimi, CEO of Buysight. "This is the next generation of tag management, and we're proud to be at the center of it."

Buysight's unique, advanced data management architecture made it possible to do the server-to-server integration with BrightTag. The integration gives the companies' mutual customers significant advantages in managing the data and services on their site and in speed of implementation. The integrated solution reduces complexity and offers them real-time management of multiple, best-of-breed marketing services.

The full BrightTag press release is available from the link above.