Press Releases

CEO Shaukat Shamim to Discuss Advertising Accountability at Media Summit: 2011

March 8, 2011

Palo Alto, CA–March 8, 2011–Buysight, a leader in online performance advertising, announced today that CEO and Founder Shaukat Shamim will take the stage at Media Summit: 2011 in New York City on Thursday, March 10. From 2:15-3:30 p.m. ET, Shamim will address issues surrounding the latest technologies in advertising on the panel titled “Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile.”

During this discussion, Shamim will join a panel of industry experts and influencers to tackle advertising accountability in a time when advertising technology is ever-changing and driving toward a real-time marketplace, transforming online display advertising and pulling more and more marketing dollars toward new outlets including social networks and mobile. By understanding the resulting data, advertisers can learn to better interpret the metrics and analytics being applied to new technologies and more efficiently utilize marketing budgets. Shamim will relate Buysight’s experience helping clients take advantage of this new world, where using data to know consumer intent is the foundation of the automated performance marketplace that Buysight has created.

The “Advertising Accountability” panel, moderated by Gridley & Company LLC President and CEO Linda Gridley, will also include industry executives Jeff Plaisted of Microsoft Mobile Advertising, Debbie Solomon of Mindshare, Brad Agens of Gorilla Nation Media, Richard Yaffa of Media Ventures Group Holdings, David Rosenberg of JWT New York, and Dave Kaplan of Nielsen IAG.

About Buysight, Inc.:

Buysight is building the world’s first automated marketplace for performance display advertising. Through its Buyer Intent Map and Buyer Targeting, Buysight knows what over 100 million individual shoppers want to buy and connects them to companies that best meet their needs with instantly personalized, relevant offers for products they are interested in. Through its acquisition, remarketing, and branding programs, Buysight delivers increased visits and conversions and lowers its clients’ cost of marketing.

Headquartered in Palo Alto, CA, Buysight was founded in 2008 by pioneers in display and search advertising. For more information, please visit www.buysight.com.

Media Contact:

Carla Vicens
blast! PR for Buysight
(919) 757-1154
carla@blastpr.com