Press Releases
Buysight Partners with BrightTag for Server-Side Tag Solution
Oct. 17, 2011
BrightTag, Inc., today announced that Buysight is part of the first wave of partners for its BrightTag ONE digital marketing integration platform. BrightTag links site owners with Buysight's Buyer Targeting services in real time through a server-to-server direct connection rather than through the browser. Buysight has live implementations with BrightTag and several clients. (read full text...)
CMO Weitzman To Speak At Two DMA:2011 Sessions
Sept. 9, 2011
Buysight CMO Jeff Weitzman will lead two separate sessions at DMA:2011 in Boston, MA October 3-5, 2011. His first session will address how retailers can be successful using online display advertising by focusing on buyers, not audiences, and the second session will deal with vendor/client relationships and creativity in the direct marketing space. (read full text...)
Buysight Exec Speaking at OMMA Global NY
Sept. 9, 2011
Weitzman will join moderator Chris Moore of Redpoint Ventures and industry executives at OMMA Global to discuss the state of the online display advertising industry. (read full text...)
Buysight Announces Quickstart Retargeting Program For E-Tailers
June 15, 2011
Buysight, a leader in online performance advertising, announced today that it was offering a money-back guarantee to qualified retailers in its new Quickstart Program. The new program takes the risk and the hassle out of getting started with remarketing with a money-back guarantee and support of common product feeds and new page tag integration options. (read full text...)
Buysight Brings Display Ads Closer to “Buy It Like Search” Nirvana For Advertisers
June 15, 2011
Buysight, a leader in online performance advertising, announced new platform features today that begin to create a marketplace for intent-based advertising where advertisers can bid on real-time, in-market shopping behaviors the way they bid on keywords in paid search. (read full text...)
CEO Shaukat Shamim Steps Up to CEO Soapbox at Digital Media Summit
June 8, 2011
Shamim will relate Buysight’s experience generating incremental sales for advertisers through performance-based campaigns using real-time user-intent targeting. (read full text...)
Buysight CEO to Speak at eG8 Forum in Paris, France
May 18, 2011
CEO Shaukat Shamim will join moderator Esther Dyson on a panel at the eG8 Forum in Paris, France on May 25, 2011. Shamim will join a panel of Internet media and advertising leaders to discuss the art of the startup at the intersection of media and marketing. (read full text...)
Buysight Execs Speaking At Industry Events This Week
May 4, 2011
Buysight CEO and Founder Shaukat Shamim will take the stage at Digital Hollywood Spring in Marina Del Ray, CA and CMO Jeff Weitzman will lead a panel at Digiday: Target in New York City, each on Thursday, May 5. From 11:05 a.m.-12:20 p.m. PT, Shamim will discuss targeted advertising and analytics on the panel titled “Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting.” Weitzman will moderate a panel discussing online retail marketing titled "Targeting for Retail Marketing." (read full text...)
Buysight Appoints Veteran Executive Phu Hoang as Chief Strategy Officer
March 9, 2011
Buysight, a leader in online performance advertising, announced today that Phu Hoang has joined as chief strategy officer. As part of the executive management team under CEO Shaukat Shamim, Dr. Hoang will drive strategy as well as execute against corporate goals and initiatives. Dr. Hoang spent 12 years with Yahoo!, and as executive vice president was responsible for leading many of the company’s core properties, including search marketing, display advertising, shopping and auctions. (read full text...)
CEO Shaukat Shamim to Discuss Advertising Accountability at Media Summit: 2011
March 8, 2011
Shaukat Shamim will take the stage at Media Summit: 2011 in New York City on Thursday, March 10. From 2:15-3:30 p.m. Eastern. Shamim will tackle advertising accountability in a time when advertising technology is driving toward a real-time marketplace, transforming online display advertising, and relate Buysight’s experience helping clients take advantage of this new world. (read full text...)
CEO Shaukat Shamim to Discuss Maximizing Ad Spend and Managing Display Media Buys at eTail West and OMMA Global
Feb. 22, 2011
CEO Shaukat Shamim will lead thought-provoking, insightful discussions at two industry events this month: eTail West, February 22-25 in Palm Desert, CA, and OMMA Global, February 28-March 1 in San Francisco, CA. In his presentations, Shamim will discuss how retailers can maximize their investment in social and other online channels and the benefits of and challenges for media buyers working with DSPs. (read full text...)
