Buysight in the News
Interview With CMO Jeff Weitzman on the Resurgence of Display Advertising
Ad Operations Online - Aug. 1, 2011
In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.
47 Ways to Buy and Place Online Display Ads
ClickZ - June 28, 2011
Buysight is mentioned in this article on the rise of display advertising online.
Facebook and Retail Marketing
iMedia Connection - June 8, 2011
CMO Jeff Weitzman's article concludes that: despite its size and scope, Facebook does not yet appear to be a significant driver of retail sales; data-driven targeted display ads give marketers new options for delivering advertising to consumers; with the right tools, Facebook could provide the purchase intent data that drive effective retail marketing.
PrivacyChoice Builds Transparency Through Verification
PrivacyChoice - May 11, 2011
“The PrivacyChoice database has become a key resource for anyone concerned with privacy and targeted advertising,” said Shaukat Shamim, CEO of Buysight. “Our participation in the verification program underscores Buysight’s commitment to transparent and accountable privacy practices.”
Buysight Delivers Retargeting KPIs at Real Scale
iMedia Connection - April 14, 2011
Is there a way to get those retargeting rates of return, on a significantly broader scale? A company called Buysight believes it has the answer. This ... Silicon Valley-based start-up has figured out an ingenious way to target more genuine category and brand intenders, delivering results that rival those for retargeting, but with much larger universes. And you buy it CPC, just like Search!
