Buyer Targeting™

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When the goal is driving sales, whether you're a retailer or brand advertiser, success depends on three things:

  • Understanding purchase intent at the individual shopper level in real time
  • Responding to that intent at the product level, also in real time
  • Pricing that's based on the performance of your campaign

Search engine marketing works because it follows this formula. Traditional online display campaigns fail on all three counts. Buyer Targeting, built on our unique Buyer Intent Map, finally brings the winning formula to online display advertising.

Buyer Intent Map™

The Buyer Intent Map analyzes the shopping activity of a majority of shoppers across the Internet and scores what specific products they are likely to buy and when. Every new bit of data instantly adds to our ability to understand what they are shopping for and when they are likely to make a purchase.

The Buyer Intent Map is the core of the Buysight advertising solution. Every consumer in our Real-Time Shopper Marketplace has a "map" that scores their purchase intent for one or more products. Our Buyer Targeting engine makes decisions based on each consumer's Map. There's nothing else like it!

Real-Time Response

Buyer Targeting focuses on individuals and their actual shopping activity, right up to the moment they see an ad. Like search marketing, it instantly responds to individual consumer intent, but unlike search, you don't have to wait around for the consumer to ask you for a response.

Why is it hard to do?

Purchase intent "signals" are all over the web. Shoppers visit merchant sites, shopping comparison sites, savings sites, group buying sites, social sites, and more as they move from considering a number of different products to purchasing a specific product. Getting a useful picture requires a continuous stream of real-time data for a critical mass of online shoppers. It requires an analytical engine that can turn all of that raw data into insights about what each consumer wants to buy, knowing which signals matter and which don't.

Buysight has created a co-op of partners that participate in the Real-Time Shopper Marketplace where they can acquire new customers and add to everyone's understanding of consumer behavior.

Get Started Today. Just say the word and we'll be in touch with the right solution.