Knowing Consumer Intent

Buyer Targeting starts with real-time analysis of product-specific shopper behavior across a wide network of online partners. Every new bit of data instantly adds to our ability to know what they are shopping for and when they are likely to make a purchase.

We focus on individuals and their actual shopping activity, right up to the moment they see an ad. We create a Buyer Intent Map™ by analyzing the shopping activity of a majority of shoppers across the Internet and scoring what specific products they are likely to buy and when. The Buyer Intent Map is the core of the Buysight advertising solution. Every consumer in our Real-Time Shopper Marketplace has a Map score for one or more products and our Buyer Targeting engine makes decisions based on Buyer Intent Map scores. There's nothing else like it!

Choose from the topics on the left to take a deeper look at how Buysight advertising solutions work, or visit our Solutions pages to find out how they can start working for you.