We don’t need “uncomfortable” amounts of data to do a better job creating ads for our clients; we just need the right data and the ability to draw appropriate insights from it.
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Tag : remarketing
Data, Privacy & Better Advertising
Written by on Oct. 20, 2010 in Perspectives .
Holiday Shopping Starts, Bricks No Longer Dominate
Written by on Oct. 8, 2010 in Perspectives .
With nearly 60% of consumers planning to shop online this holiday season, it would seem that one of the oldest adages in retail is losing its cogency. “Location, location, location” as the saying goes, are the three most important things in retail, but what happens when everyone essentially has the…
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