A healthy percentage of consumers will see an ad and rather than click on it, type a few keywords into their browser’s search box and click on a paid search ad or an organic search result to visit the store. Even more will conduct a search some time after, having decided to check out the store when they saw the display ad.
(read more...)Impact of Display on Search
Written by on Aug. 1, 2011 in Current , .
Now Hiring: Director of Vertical Sales
Written by on July 25, 2011 in Current .
Just in case you haven’t noticed the “Jobs” menu up there, let us direct your attention to the great experience that awaits you if you join the Buysight team. We just posted a new position for a director of Vertical Sales. Is that you? Check it out: Director, Vertical Sales.
(read more...)Study Questions Loyalty Programs
Written by on June 30, 2011 in Current , .
Two authors from Ryerson University in Toronto published an article questioning the wisdom of loyalty incentives for brands that already have high customer satisfaction. If loyal customers are staying loyal, focus the rewards on helping your loyal customers find new customers. Spend your budget on getting new customers and window shoppers to experience the service that is keeping existing customers loyal.
(read more...)Marketers Focused on Consumers More Than Branding
Written by on June 22, 2011 in Current , Perspectives .
When half of the heads of marketing at most of the biggest-spending sectors of the economy say their #1 priority is profitably and repeatedly engaging customers in transactional relationships, I’d say we’re certainly not wasting our time figuring out how to do it exceedingly well.
(read more...)Buysight Announces New Features, Programs At IRCE 20111
Written by on June 15, 2011 in Current , .
Buysight made some major announcements at Internet Retailer Conference & Expo this morning. You can read the full releases here: http://www.buysight.com/media-room/press-releases/ Our new Quickstart Program is designed to take the risk out of trying retargeting for any online retailer, and our new product features will put even more control over campaign…
(read more...)Buysight To Exhibit at IRCE 2011
Written by on June 10, 2011 in .
Buysight will be in San Diego next week for Internet Retailer Conference & Expo, exhibiting in booth #642. We hope to all of our clients and friends who are in for the show stop by and say hello. Buysight will have some product announcements at the show, not to mention…
(read more...)Yahoo Study Finds Web Reduces Impulse Shopping
Written by on May 31, 2011 in Current , .
A recent study by Yahoo and Universal McCann examined the impact of the Internet on shopping behavior. Yahoo’s summary of the findings is available here. Turns out that people are less impulsive these days, using online resources to turn shopping into more of a group process than before. 55% said…
(read more...)E-Commerce Takes Off at Neiman
Written by on May 26, 2011 in Current , .
Neiman Marcus and Bergdorf Goodman don’t exactly evoke images of high-tech, scrappy retailers, firmly embracing the whiz-bang world of online retailing, streaming fashion shows, iPad apps, and flash sales. But that’s exactly what they are. The retail giant is seeing its fastest growth from the online shopping sector, and according…
(read more...)Buysight Adds to Sales Team
Written by on May 25, 2011 in Current .
Buysight is pleased to announce that Ali Nazem and Alan Sternberg have joined the Buysight sales team. Ali is Vice President, Brand Sales and is based in Palo Alto and Alan is Sales Director, Eastern U.S. and based in the company’s New York City office. Bios for each appear below. ...
(read more...)Buysight CEO Shamim to Speak at eG8 Forum
Written by on May 18, 2011 in Current .
CEO Shaukat Shamim will join moderator Esther Dyson on a panel at the eG8 Forum in Paris, France on May 25, 2011. Shamim will join a panel of Internet media and advertising leaders to discuss the art of the startup at the intersection of media and marketing. Read the full…
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