The Abandoned Cart: online retailers hate it, and most of us are culprits. Perhaps not surprisingly, in 2009 70% of online shoppers abandoned a cart at least once, leaving retailers frustrated and wondering what they can do better to help secure your purchase. But how much are they leaving in the carts, and what types of sales are retailers missing out on? Here is a comprehensive look at the details surrounding the abandoned cart.

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Shopping is inevitable; we all have to do it at some time or another. That said, all of us have developed a variety of shopping traits. These traits may come from our personality, limited or robust income, or our relationship with the retail industry as a whole. So the question remains: what kind of shopper are you? Our hope is that this checklist will quickly help you come up with the answer:

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Have you ever wondered who the typical jewelry buyer was? Perhaps not surprisingly, jewelry buying is still largely done at brick-and-mortar retailers. However, the online jewelry industry has grown rapidly over the past decade (even despite the current, global recession), a trend that is not expected to slow down any time soon. The graphic below illustrates the anatomy  of a typical jewelry buyer, who he is, what he buys and when he buys it:

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Last year, nearly three-fourths of all US wedding-related spending occurred between May and October. With nearly six thousand weddings a day, it should come as no surprise that the $48 Billion dollar wedding industry is as large as it is. The graphic below illustrates where and how this spending takes place:

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TV sales are alive and well. And the behavior surrounding a TV purchase itself has changed  Not only  are people are now buying their TVs online more ever before, they are also spending more time researching before making a purchase. The types of TVs being purchased are also changing, with LCDs now accounting for the majority of all TVs purchased in America.

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This year’s Mother’s Day economy is expected to be worth nearly $15 Billion, signaling a 4% increase from last year’s spending for the holiday. The graphic below illustrates how this spending will be comprised–where it’s coming from and also what types of gifts are being purchased.

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Online Shopping is growing, both in the US and internationally. However, there are pretty notable differences in the ways that people engage the online marketplace, based on such factors as, age, race and gender (among others). This graphic takes a look at who is shopping online, and how they are doing it.

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Keyword prices represent how merchants perceive the value of marketing to potential customers. It is essentially the value of reaching specific audiences, with prices adjusting based on competition and search volume. Below, we took a look at some of the more popular keyword categories for consumer products, as well as their search figures and average pricing on a cost per click basis.

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Selling shoes online is growing at a breakneck pace. But who are the people buying all of the shoes?  The average online shoe buyer spends about an hour and a half searching for the perfect pair. Shoe buyers also tend to buy the same day, as opposed to stretching the browsing period out over the course of multiple days.

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The ten largest online publishers own a disproportionate amount of the world’s web traffic. These busy sites, including subsidiary holdings, account for billions of unique visitors per month. They also comprise the most sought-after ad space in the world. However – and while the recession has played a role in the decline of the display CPM major publishers could acquire – an average $10 CPM, has in many cases, dwindled to $1CPM.

For many publishers, display has simply not paid off. Search advertising revenues, however, have steadily increased during this same time. And, with roughly 90% of the major publishers’ revenue being derived from low-paying (and in many cases remnant) advertising networks, many would argue that it is just a matter of time before many of these sites begin charging users to access content; either on a subscription, or pay-as-you-go basis. The alternative, of course, requires an alternative approach to advertising — the fact of the matter is that publishers are not in the business of providing free content if they are unable to monetize their traffic.

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