The discussion regarding shopping this holiday season has included mixed predictions, with most anticipating a modest improvement over last year’s total spend. The standout, of course is online retail – which both Comscore and Forrester predict will see a marked improvement compared to last year, as well as the rest…
(read more...)shaukat.shamim
Entries by shaukat.shamim
What to Expect This Holiday Season
Written by on Nov. 26, 2009 in Infographics .
The Myth of Cyber Monday Explained
Written by on Nov. 5, 2009 in Infographics .
Cyber Monday is generally referred to as the online equivalent of Black Friday, the holiday season’s single busiest shopping day. The notion first came about when Shop.org realized that online sales tended to spike up for many retailers on the Monday after Thanksgiving. However, when the term was first used…
(read more...)Target Markets: Ad Spending Across Four Benchmark Sites
Written by on Oct. 22, 2009 in Infographics , Perspectives .
There’s no secret that different types of websites attract different levels and types of advertisers – but the variance is rarely elaborated upon. For instance, Facebook’s top 100 advertisers spend $49,045,000 per month, while the top 100 advertisers of IMDB ($7,217,400), CNET ($3,094,000), and NYTimes($7,128,500) combined spend about 1/3 ($17,740,000) ...
(read more...)Social Networking Sites Capture More Time and Advertising
Written by on Sept. 24, 2009 in Current .
According to a recent report by the Nielsen Company, the time an average American spent on social networking and blog sites such as Facebook and Myspace nearly tripled in 2009. This study, which cites the company’s research from August ‘09 found that social networking and blogs account for 17% of…
(read more...)Bing Gains Ground on Google in Search War
Written by on Sept. 23, 2009 in Current .
Yesterday, Sharon Gaudin wrote an article about comScore’s most recent report, which lauded Bing’s 9.3% share of the search market. This report reflected Bing’s position at the end of August, and illustrates a significant increase from 4.8% of market share in early July. Consequently, Google’s share slipped 0.1%, with the…
(read more...)Which Industries Use Google AdWords The Most?
Written by on Sept. 21, 2009 in Infographics .
We recently published a graphic that illustrated the contribution of the top 100 AdWords spenders to Google’s total daily and monthly revenue. Today, we decided to use complementary data in order to determine ad volume, by industry, for these top spenders. Perhaps intuitively, ‘Retail ‘constitutes the largest percentage of AdWords…
(read more...)The 10 Most Common Mistakes in Online Advertising
Written by on Sept. 17, 2009 in Perspectives .
It’s no secret the recent economic crisis has forced many businesses to rethink their marketing and advertising expenditures. While, not long ago, many were once satisfied with ad reach and exposure, ad executives and business owners have become increasingly concerned with ad efficiency and ways to increase ROI. If you…
(read more...)
