The survey of more than 15,000 respondents provided some interesting results:

• 47.6% of moms of tweens prefer to send e-mails after searching for products online, compared to 46.2% of all adults.
• 21.6% of moms of tweens communicate with peers about a product discovered online by text message, compared to 17.6% of all adults.
• 33% of moms of tweens regularly or occasionally use their mobile device to look information on products, that’s compared to 31.3% of all adults.

As anyone with a tween can tell you, time is always at a premium. Moms have to steal bits of time here and there to shop, and online retail is well-suited to the task. But what used to be a “shopping trip” might now be broken up across a number of online sessions on various devices that cut across retailers, comparison shopping sites, manufacturer sites, social sites, and more. That’s why it’s more important than ever to be able to create continuity in retail marketing programs.

Additional figures revealed:

• Facebook alone has 48.2% of moms of tweens regularly using the site, while 39.9% of all adults use the site on a regular basis.
• 43.5% of moms of tweens consider using e-mail and instant messaging a favorite leisure time activity, compared to 41.2% of all adults.
• After looking at a coupon, 46% of moms of tweens are more likely to start an online search of the product, compared to 35.6% of all adults.
• More moms of tweens (52.2%) read blogs on a regular basis than all adults (49.8%).

While some of the results show only slightly more activity on the part of moms with tweens, the wealth of data provides marketers with a chance to engage the demographic effectively.

via Internet Retailer

Because of the sheer market size, North America and Western Europe are expected to be responsible for a majority of the forecasted growth. However, developing markets are growing at a fast pace and are expected to continue to drive expenditures in the global ad market in the coming few years.

Over the next two years, the more developed markets are projected to grow just 2.4 percent in 2011 and 2.9 percent in 2012. In contrast, developing markets are set for more robust growth of 9.1 and 9.8 percent in 2011 and 2012.

Within the industry as a whole, the television sector has performed especially well over the last couple years as more people have been spending more time at home because of the recession. In 2012, the television sector is forecasted to earn 40.8 percent of the global ad market, up from its 39.2 percent share in 2009.

In third place, behind television and newspaper advertising, the Internet sector’s increase in global market share is being driven forward by especially rapid growth in mobile and social media world. Internet ad spending is set to account for 17.1 percent of the global market in 2012, a dramatic increase from just 12.7 percent in 2009.

via Reuters

But eMarketer believes growth in the online ad sector will pick up considerably as the global economy continues to strengthen. In fact they are predicting growth of more than 10 percent every year through 2014 when the industry will be worth a staggering $96.8 billion.

“By 2014 eMarketer forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery,” remarked Jared Jenks, author of eMarketer’s new report Worldwide Ad Spending. “These rates will be unmatched by other media.”

The report also predicts that in 2014, the online advertising sector will represent 17.2% of the global ad industry, up from 11.9% in 2009. This growth will be further aided by an overall decrease of 10.5% for all media and the sluggish state of the global economy.

“The reasons for this growth in share are clear,” stated Jenks. “Online is more measureable, more effective and where people are increasingly spending their time.”

via eMarketer

Flash has gotten quite a bad rap as of late due to Apple’s refusal to support the format on their mobile devices. That said, developers have been migrating to alternative rich media formats, like HTML5, as they are known to earn greater CPMs than static images.

ComScore also released figures regarding the most common dimensions of the ads served in May. In terms of size, the “Leaderboard” style banner ads, typically shown at 728 x 90 pixels, and medium sized rectangles with 300 x 250 pixels were viewed the most. Banners in general made up 23.1 percent of all U.S. impressions, closely followed by rectangles with 22.7 percent and then non-standard units at 22.1 percent.

Not surprisingly, the ill-received pop-up ads are not the same nuisance they once were thanks to the sanity-saving pop-up blocker. Pop-ups (and pop-unders) represented less than 1 percent of all display ads in May. Other little-used ad dimensions include the 970 x 418 pushdown and the 468 x 648 XXL box, which represented a measly 0.1 percent of impressions.

Knowing what types of ad formats are working is imperative in order to stay competitive. ComScore releases this type of data for the benefit of publishers and advertisers alike to help them serve ads that illicit the most impressions.

via ComScore

As discussed in an article on AXcess News by Dave Porter, Shop.org believes that consumers actually want mobile ads. In fact, Scott Silverman, Executive Director says, “It’s imperative for online retailers to stay on top of what their customers want and these days it’s all mobile all the time.” Silverman goes on to explain how he believes that mobile commerce has great growth potential and will eventually comprise a substantial share of the online retail market as a whole.

Forrester estimated that online ad revenue in the U.S. alone would reach $173 billion this year, but they did not say how much of that comes from mobile ads. The report does, however, reveal that online retailers are expected to spend an average of $170,000 on mobile sites, though larger retailers will spend considerably more.

Aside from mobile advertising, search advertising will still corner the market this year, earning 40% of online advertising revenue. But social advertising is also making a big move and many online retailers are now experimenting with this new medium. However, it is still unclear whether or not the newly implemented strategies are actually translating into actual sales.

via AXcess News

This report comes at a crucial time for an industry that is highly confusing and always rapidly changing. Currently, over 1 million web sites host ads for more than 300 ad networks. And with technology changing and morphing at breakneck speed, the industry is extremely dynamic. This report, available in PDF form, is now available to anyone who wishes to get a better grasp on how to better navigate the industry.

A short list of the terms presented by the IAB include:

• All types of illegal content should be well defined. For example, all content that breaks copyright infringement laws must be tagged as illegal and therefore prohibited for sale.

• The content categories provided for advertisers should be consistently defined and universal for all web sites

• Data disclosure terms should be well-outlined for off-site targeting and third-party data questions.

• All terms relating to targeting and data usage should be well-defined in order to help companies navigate through uncharted waters.

Although these terms are strictly voluntary, Sherrill Mane, senior vice president of Industry Services for the IAB, believes that if they are adopted by most large competitors, standards will be well-established. IAB’s hope is that other companies will then begin to participate with the same guidelines and terms bringing uniformity to the global industry.

Much to the delight of online advertisers, this surge of growth is a signal that the ailing market of 2009 has finally found its legs again. Previous numbers forecasted by eMarketer were much more conservative, estimating only 5.5 percent growth. But given the strengthening U.S. economy and an unforseen spike in online ad spending in Q1 2010, the estimates were dramatically revised.

Although the online advertising platforms are being increasingly diversified, the behemoth search industry – including ad exchange networks – still stakes its claim as the number one source of online advertising revenue. In 2010, eMarketer estimates that the large search related companies, including Google, Yahoo, Microsoft and AOL will comprise 58.5 percent of total online ad revenue.

Not surprisingly, Google will continue to lead the industry by leaps and bounds. In Q1 of 2010, Google’s revenue jumped 21 percent, further pointing to the stabilization of the market as a whole. eMarketer reported that 49.3 percent of online dollars are dedicated to search advertising, Google’s central business. Furthermore, search will continue to lead the industry in terms of ad revenue for years to come, putting Google in a great place to continue with steady growth.

Aside from search advertising, eMarketer is predicting that video advertising is the up-and-coming rage in the web marketing industry. Their predictions show that online video advertising will represent one third of the almost $14 billion that will be entering the market from 2010-2014.

via billboard.biz

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Over the next five years, online advertising revenue is expected to grow at an average annual rate of 11%. In 2010, revenues will hit $61 billion, up 12.4% from last year, and $68 billion in 2011, growth of 11.7%.

Of the various forms of online advertising, paid search is the largest market. In 2010 paid search will account for 49% of all ad revenue, earning $29.8 billion, growing 16.5% from 2009. Of the companies that are involved with paid search, Google is the global superpower, but in the emerging markets of China and Russia, Baidu and Yandex are also growing at an increasingly fast clip.

Paid search aside, all other online advertising revenue streams will make up 51% of the whole market in 2010 with $31.2 billion, up 8.7% from 2009. Interestingly, the sources of these ads are much more spread out compared to paid search. Furthermore, social community sites like Facebook are rapidly becoming advertising powerhouses as they seek to secure new ad revenue streams.

So the question remains, what is driving the growth? MagnaGlobal believes that it isn’t consumers, but rather a small number of businesses that are creating competitive intensity between advertisers and other similar brands. The growing presence of other large companies who are turning from traditional media platforms to the Internet is also helping to promote such strong market growth.

via MarketingVox

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