According to an article on Reuters, media buyer ZenithOptimedia has increased its 2010 global advertising industry growth forecast from 2.2 percent to 3.5 percent. This marks their third 2010 forecast increase due to the accelerated economic recovery across the U.S. and Europe. Because of the sheer market size, North America…
(read more...)Aided By Social Media, Global Ad Spend Set To Increase 3.5%
Written by on July 22, 2010 in Uncategorized .
Double-Digit Growth Forecasted Through 2014 in Online Ad Spend
Written by on July 15, 2010 in Uncategorized .
In a remarkable feat of resistance against ailing global markets, online advertising spending grew 2% in 2009 to a size of $55.2 billion according to an eMarketer study. Although the growth in 2009 was minimal, it stands in contrast to a decrease in total media spending. But eMarketer believes growth…
(read more...)Flash & Rich Media Comprise 40% of U.S. Online Ad Impressions
Written by on July 7, 2010 in Uncategorized .
The May, 2010 Ad Metrix Creative Summary report was recently released by ComScore showing the various advertising formats that were most popular over the month. The informative study revealed that Flash & rich media formats together accounted for more than 40 percent of all U.S. online ad impressions in May. ...
(read more...)Online Retailers Gearing Up For Mobile Advertising
Written by on July 2, 2010 in Uncategorized .
In a recent study recently released by Forrester, they discovered that online retailers are preparing to give mobile consumers exactly what they want, which according to Shop.org is mobile ads. In a bid to stay competitive, e-tailers are gearing up for what Shop.org is calling the state of online advertising, ...
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