The newspaper industry posted the slowest decline in ad revenue since 2007 in the last year, that’s according to an Associated Press report discussed on Star News Online. The news, however is mixed. Newspaper ad revenue dropped 10% in the Q1 2010 from the previous year. Incredibly, that’s the smallest…
(read more...)Newspaper Ad Revenues See Smaller Decline, Finally
Written by on May 31, 2010 in Uncategorized .
The Anatomy of a Jewelry Buyer
Written by on May 25, 2010 in Infographics .
Have you ever wondered who the typical jewelry buyer was? Perhaps not surprisingly, jewelry buying is still largely done at brick-and-mortar retailers. However, the online jewelry industry has grown rapidly over the past decade (even despite the current, global recession), a trend that is not expected to slow down any…
(read more...)Facebook Banner Ads Up 200%
Written by on May 20, 2010 in Uncategorized .
Facebook is now serving more banner ads than any other site on the Internet, according to Cnet. This is big news as it puts Facebook ahead of it’s main competition, Yahoo!, for the very first time. Facebook’s wild growth doesn’t seem to be slowing down either. According to the ComScore…
(read more...)The High Cost of Wedding Bells
Written by on May 14, 2010 in Infographics .
Last year, nearly three-fourths of all US wedding-related spending occurred between May and October. With nearly six thousand weddings a day, it should come as no surprise that the $48 Billion dollar wedding industry is as large as it is. The graphic below illustrates where and how this spending takes…
(read more...)Will Mobile Ads Be the Next Big Thing?
Written by on May 13, 2010 in Uncategorized .
With the release of the iPad and the continued proliferation of the iPhone, there has been a steady increase in discussion about the mobile market and how marketers plan to deliver their ads on the emerging platform. As described in an article from Wall Street Journal, by Jennifer Valentino-DeVries, the…
(read more...)The Anatomy of a TV Buyer
Written by on May 10, 2010 in Infographics .
TV sales are alive and well. And the behavior surrounding a TV purchase itself has changed Not only are people are now buying their TVs online more ever before, they are also spending more time researching before making a purchase. The types of TVs being purchased are also changing, with…
(read more...)Mother's Day: Inside the Numbers
Written by on May 7, 2010 in Infographics .
This year’s Mother’s Day economy is expected to be worth nearly $15 Billion, signaling a 4% increase from last year’s spending for the holiday. The graphic below illustrates how this spending will be comprised—where it’s coming from and also what types of gifts are being purchased. (click image to enlarge)
(read more...)Consumer Confidence Is Finally on the Rise
Written by on May 6, 2010 in Uncategorized .
According to the Nielsen Global Consumer Confidence Index, it seems that the world is finally recovering from the “Great Recession”. To Neilsen: “Globally, the index reached 92 in the first quarter – just two points shy of the high score posted in the third quarter of 2007 before the recession…
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