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Who are the Online Publishing Companies That Matter?

The ten largest online publishers own a disproportionate amount of the world’s web traffic. These busy sites, including subsidiary holdings, account for billions of unique visitors per month. They also comprise the most sought-after ad space in the world. However – and while the recession has played a role in the decline of the display CPM major publishers could acquire – an average $10 CPM, has in many cases, dwindled to $1CPM.

For many publishers, display has simply not paid off. Search advertising revenues, however, have steadily increased during this same time. And, with roughly 90% of the major publishers’ revenue being derived from low-paying (and in many cases remnant) advertising networks, many would argue that it is just a matter of time before many of these sites begin charging users to access content; either on a subscription, or pay-as-you-go basis. The alternative, of course, requires an alternative approach to advertising — the fact of the matter is that publishers are not in the business of providing free content if they are unable to monetize their traffic.

(click image to enlarge)

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  1. John Woods
    March 12th, 2010 at 12:02 | #1

    Dude, I knew Google would be on top, they better be!

    Jess
    http://www.isp-snooping.es.tc

  2. Carter
    March 12th, 2010 at 12:12 | #2

    Uh, Facebook owns Freind Feed. At least do your homework guy.

  3. david wayne osedach
    March 12th, 2010 at 13:19 | #3

    I’ll stick with GOOGLE. Thank you very much!

  4. March 15th, 2010 at 04:06 | #4

    Google is great , but many people now days started eZdia to promote their business online and finding lot of clients for their business on eZdia or even people with knowledge on how to take your business to the next level.

  5. Bodacious
    March 15th, 2010 at 14:55 | #5

    Carter,

    It’s spelled Friend Feed. Do your spelling homework Dude.

  6. March 17th, 2010 at 19:27 | #6

    Good pictures. Google will stay fro long time. I think

  7. June 28th, 2010 at 14:36 | #7

    Dude, I knew Google would be on top, they better be!

  1. March 11th, 2010 at 17:37 | #1
  2. March 12th, 2010 at 11:40 | #2
  3. March 14th, 2010 at 00:08 | #3
  4. March 14th, 2010 at 21:05 | #4
  5. March 15th, 2010 at 13:31 | #5
  6. March 16th, 2010 at 06:32 | #6
  7. March 16th, 2010 at 11:20 | #7