Selling shoes online is growing at a breakneck pace. But who are the people buying all of the shoes? The average online shoe buyer spends about an hour and a half searching for the perfect pair. Shoe buyers also tend to buy the same day, as opposed to stretching the…
(read more...)What is the Anatomy of a Shoe Buyer?
Written by on March 29, 2010 in Infographics .
Yahoo! To Go Local
Written by on March 24, 2010 in Uncategorized .
Forbes posted an article this week about Yahoo!’s decision to pursue more local advertising. With advertisers spending more than $120 billion annually on local advertising, it’s safe to say that Yahoo! wants a piece of the pie. The Sunnyvale, CA-based company aims to target companies that advertise in local newspapers, ...
(read more...)Ad Sales Fell Hard in 2009, But The Future May Be Brighter
Written by on March 18, 2010 in Uncategorized .
AdAge.com recently featured an article by Nat Ives, regarding Kantar Media’s, advertising industry report. This reported indicates that total ad sales fell over 12% in 2009. The massive decline was triple the losses seen in 2008, and it was only a rebounding Q4 that prevented the total year loss from…
(read more...)Teen Girls Use Social Media To Shop
Written by on March 15, 2010 in Uncategorized .
A new study was recently released by the Euro RSCG Worldwide PR firm titled The Teenage Girl as Consumer and Communicator. The report, as discussed on Marketing Charts, revealed key findings of the shopping habits of teenage girls. The most surprising statistics in this report have to do with the…
(read more...)Who are the Online Publishing Companies That Matter?
Written by on March 11, 2010 in Infographics .
The ten largest online publishers own a disproportionate amount of the world’s web traffic. These busy sites, including subsidiary holdings, account for billions of unique visitors per month. They also comprise the most sought-after ad space in the world. However – and while the recession has played a role in…
(read more...)Facebook Reaching $1 Billion in Revenue
Written by on March 8, 2010 in Uncategorized .
Twitter may be pushing 10 billion tweets, but Facebook has reached $1 billion in revenue, according to a recent article on TMCnet.com, written by David Sims. Citing a Mashable.com feature, Facebook’s finance numbers have always been hidden away. But, recently additional tidbits of information have been leaked, which illustrate a…
(read more...)How do Movies Influence Fashion Trends and Apparel Sales?
Written by on March 6, 2010 in Infographics .
Each year at the Oscar’s, attention tends to veer away from the performances and films and onto the outfits of Hollywood’s biggest and brightest stars. Whether it turns out good or bad, every celebrity that makes an appearance at the award show hopes to make a statement with how they…
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