An article was recently published on marketingvox.com citing ComScore’s recent study, Digital Year in Review. The study revealed that between December 2008 and November 2009, U.S. Internet users viewed 4.3 trillion display ads, representing a 21% increase from the previous year. The overall gains were driven by an increase of 8% in the number of eyes exposed to the ads as well as a 12% increase in the average frequency.
Conversely, U.S. magazines have lost a substantial number of ad purchasers. The industry saw the largest revenue decline in at least 10 years as it fell 18.1% in 2009, and further 12.4% in Q4 2009. While these trends may seem altogether intuitive, the degree to which display has grown, and print has shrunk is remarkable.
Via Marketingvox.com
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