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Google, Yahoo! and Display Advertising

February 16th, 2010 Permuto Leave a comment Go to comments

With all the recent commentary surrounding Google’s push to create a dominating display marketplace, it is interesting to look at what the statistics really have to say. According to a recent post at BusinessInsider - with data by way of comScore -  Google sites’ display impressions equal about 1/6th  of those of the Yahoo! sites. And, for Q4, Yahoo’s earnings (according to CEO Carol Bartz) display ad revenue grew 26% from Q3. This was reportedly the largest sequential growth for the company since 2006. Perhaps surprisingly, Facebook ranks third. It will be interesting to see what will become of the biggest players in display publishing this coming year, with ad spending expected to increase dramatically.

via Dan Frommer @ BusinessInsider

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