Comments on: Display Ads: The Same Old Thing http://www.permuto.com/blog/2010/02/05/display-ads/ Wed, 28 Jul 2010 22:11:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Permuto Discoveries » Display Ads: Targeting = Guesswork http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1868 Permuto Discoveries » Display Ads: Targeting = Guesswork Wed, 03 Mar 2010 23:38:33 +0000 http://www.permuto.com/blog/?p=978#comment-1868 [...] advertising borrows liberally from the world of print advertising.  In a previous post, we showed online display ad creatives really haven’t changed since the late 19th century.  In this post, we’ll be looking at how targeting in online [...] [...] advertising borrows liberally from the world of print advertising.  In a previous post, we showed online display ad creatives really haven’t changed since the late 19th century.  In this post, we’ll be looking at how targeting in online [...]

]]> By: steve http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1751 steve Sun, 28 Feb 2010 05:05:22 +0000 http://www.permuto.com/blog/?p=978#comment-1751 I see a lot of differences actually... seems like older ads tended to have a lot more copy also, the newer ads seem to have a lot more graphic design elements whereas the older ones have less, but emphasize large photographs more. I see a lot of differences actually… seems like older ads tended to have a lot more copy

also, the newer ads seem to have a lot more graphic design elements whereas the older ones have less, but emphasize large photographs more.

]]> By: Marie Prentice http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1651 Marie Prentice Thu, 11 Feb 2010 20:03:11 +0000 http://www.permuto.com/blog/?p=978#comment-1651 I'm thinking the innovation is in the fact that online advertising can now be interactive. However I must add that demographic targeting is certainly not the only factor in product placements of online advertising for example there are algorithms that channel the placement of an ad in relation to affiliated content (like ads on blogs or websites); popularity; and customization and choice that is available to whomever owns the space that the advertisement is featured on (plus more...). Although it's still very interesting to see the comparison in the actual design/concept! I’m thinking the innovation is in the fact that online advertising can now be interactive. However I must add that demographic targeting is certainly not the only factor in product placements of online advertising for example there are algorithms that channel the placement of an ad in relation to affiliated content (like ads on blogs or websites); popularity; and customization and choice that is available to whomever owns the space that the advertisement is featured on (plus more…).

Although it’s still very interesting to see the comparison in the actual design/concept!

]]> By: Display Ads: Doing the Same Old Thing (PIC) « Monstermike's Blog http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1632 Display Ads: Doing the Same Old Thing (PIC) « Monstermike's Blog Wed, 10 Feb 2010 21:30:21 +0000 http://www.permuto.com/blog/?p=978#comment-1632 [...] Source:http://www.permuto.com/blog/2010/02/05/display-ads/ [...] [...] Source:http://www.permuto.com/blog/2010/02/05/display-ads/ [...]

]]> By: Display Ads: Doing the Same Old Thing (PIC) - elblogdepaola's posterous http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1631 Display Ads: Doing the Same Old Thing (PIC) - elblogdepaola's posterous Wed, 10 Feb 2010 20:56:16 +0000 http://www.permuto.com/blog/?p=978#comment-1631 [...] Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ [...] [...] Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ [...]

]]> By: Display Ads: Doing the Same Old Thing (PIC) « Paola comenta http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1629 Display Ads: Doing the Same Old Thing (PIC) « Paola comenta Wed, 10 Feb 2010 19:40:19 +0000 http://www.permuto.com/blog/?p=978#comment-1629 [...] Source:http://www.permuto.com/blog/2010/02/05/display-ads/ [...] [...] Source:http://www.permuto.com/blog/2010/02/05/display-ads/ [...]

]]> By: Display Ads: Doing the Same Old Thing (PIC) - monstermike's posterous http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1628 Display Ads: Doing the Same Old Thing (PIC) - monstermike's posterous Wed, 10 Feb 2010 19:00:23 +0000 http://www.permuto.com/blog/?p=978#comment-1628 [...] Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ [...] [...] Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ [...]

]]> By: Paola Fuentes - Display Ads: Doing the Same Old Thing (PIC) http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1626 Paola Fuentes - Display Ads: Doing the Same Old Thing (PIC) Wed, 10 Feb 2010 15:06:12 +0000 http://www.permuto.com/blog/?p=978#comment-1626 [...] 10th, 9:06 Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ ( Leave a comment [...] [...] 10th, 9:06 Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ ( Leave a comment [...]

]]> By: Paola en la red http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1624 Paola en la red Wed, 10 Feb 2010 12:00:25 +0000 http://www.permuto.com/blog/?p=978#comment-1624 [...] Ads: Doing the Same Old Thing (PIC) Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ Permalink Wednesday February 10th [...] [...] Ads: Doing the Same Old Thing (PIC) Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ Permalink Wednesday February 10th [...]

]]> By: online-guitar-tuition's blog http://www.permuto.com/blog/2010/02/05/display-ads/comment-page-1/#comment-1623 online-guitar-tuition's blog Wed, 10 Feb 2010 11:50:37 +0000 http://www.permuto.com/blog/?p=978#comment-1623 [...] Ads: Doing the Same Old Thing (PIC) Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ Feb [...] [...] Ads: Doing the Same Old Thing (PIC) Display Ads: Doing the Same Old Thing (PIC)Source:http://www.permuto.com/blog/2010/02/05/display-ads/ Feb [...]

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