What people buy online differs substantially from what they buy in-store. According to a study by the US Census Bureau, the bulk of sales are still in-store. There are, however, several categories in which online sales dominate each product marketplace. These include: books and magazines, clothing, and electronics. Below, we…

ComScore.com recently posted their Q4 2009 online retail analysis which claimed that total revenue witnessed a 2% increase compared to Q4 2008 ($38.1 billion) and a 32% increase when compared to the previous quarter. Perhaps not surprisingly, the Q4 increase followed three quarters of negative growth. Q3 saw a decline…

CNN Money posted an article today about a study recently published by VeriSign, which revealed that merchants on theFind.com that display the VeriSign seal (proof of using the VeriSign SSL Certificate) have, on average, a 18.5% higher click-through rate. TheFind.com, is a shopping comparison site that receives 17 million unique…

Frank Findley (ASRgroup/comScore) recently posted at the comScore blog, summarizing ASRgroup’s research findings from the past thirty years. According to this research, ”...the advertising creative is four times as important in determining sales outcomes as the amount of media spent. Said another way, what we say and how we say…

An article was recently published on marketingvox.com citing ComScore’s recent study, Digital Year in Review. The study revealed that between December 2008 and November 2009, U.S. Internet users viewed 4.3 trillion display ads, representing a 21% increase from the previous year. The overall gains were driven by an increase of…

With all the recent commentary surrounding Google’s push to create a dominating display marketplace, it is interesting to look at what the statistics really have to say. According to a recent post at BusinessInsider – with data by way of comScore – Google sites’ display impressions equal about 1/6th of…

An article about the growing advertising revenues earned by the Internet’s largest sites, was recently featured on Tech Crunch. The top four companies in terms of web advertising were Google, Yahoo, Microsoft and AOL, who saw a combined Q4 growth of 10.2 percent, or $9 billion, last year. This was…

With all the talk about recession spending, it’s refreshing to hear recent forecasts for this Valentine’s Day. While many customers are looking to save money on gifts this year, overall spending is expected to improve. Most of this has to do with the simple fact that more people are shopping…

ABC News recently posted an article, written by Eric Noll, discussing the future of advertising and the increasing shift towards using social media and 3-D ads to reach more consumers. Another big story this year focuses on those companies who opted out of advertising during the most watched television event…

A recent article from Econsultancy.com discussed how online retailers are starting to offer more flexible shipping options. Author Graham Charlton cited an E-commerce retail delivery report released by Snow Valley, which showed that 64% of e-tailers involved in the study now provide a variety of time-related delivery choices to customers. ...

Display advertising has been around for sometime now. In fact, modern display advertisements are nothing more than today’s version of early print advertising, which date back to the late 19th and early 20th centuries. Today’s advertisements are still placed according to demographic targeting rather than intent to purchase, and display…

An article recently posted on WSJ, written by Elizabeth Holmes, illustrates how wise planning on the part of apparel retailers led to strong January sales as they quickly moved clearance items, making room for their spring merchandise. Clothing retailers proved their business savvy over the recent holidays season by keeping…

Internetretailer.com released an article this week mentioning the considerable growth seen by online software and service provider Art Technology Group, Inc. In the midst of a shabby economic climate in 2009, ATG achieved record financial results, said president and CEO Bob Burke. In 2009, ATG saw their highest revenue and…

A recent post on Zippycart.com describes how Europeans are increasingly engaging online shopping Out of European countries, The UK experienced the strongest growth online. which now accounts for 10% of British retail spending. The is noteworthy because, while consumers in the U.S. are well accustomed to online shopping, the UK…