The results of ComScore’s 2009 global search market study were released last week and further analyzed on the search marketing news blog, searchenginewatch.com. In a snapshot, the increasingly robust global search market grew a massive 46 percent in 2009. Overall, the U.S. holds the lion’s share of the global search market, while Google properties also remain king of the hill.
In December alone, 131 billion searches were conducted around the world, that’s 46 percent more searches than the previous year. The astronomical monthly number figure represents more than 4 billion searches conducted per day, 175 million per hour and 29 million per minute.
In December, the U.S. held 17 percent of the entire global search market, which equals roughly 22.7 billion total searches. Markets trailing behind were China with 13.3 billion searches, Japan with 9.2 billion, and the U.K. obtaining 6.2 billion.
In regards to global search property, Google still retains a commanding lead. Google took in 87.8 billion searches in December, 66.8 percent of the global market. Over the past year Google has seen a somewhat drastic increase of 58 percent in search queries. However, that figure includes all Google owned sites that involve search queries, such as Youtube. But to highlight the mega-site, YouTube earned 28 percent of all expanded search queries in the U.S. on Google sites in November 2009.
In second place, trailing far behind Google, was Yahoo! which saw 9.4 billion searches globally. Yahoo! was closely followed by Chinese search engine Baidu taking in 8.5 billion search queries. Aided by the launch of the search engine Bing, Microsoft saw a sharp search query surge of 70 percent to 4.1 billion among the top five properties.
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