Internet Retailer posted an article on Tuesday discussing what has become Cyber Monday II or Second Chance Monday by various e-tailers. The reason for this recent distinction is that many sites, on December 7th, offered sales virtually identifcal to those on Cyber Monday. But not only could a number of deals be found around the internet on the second Cyber Monday, but for many retailers the additional promotion have worked.

But, why would shoppers spend money on the same offers that were promoted just one week earlier? According to Diana Slyampak of internet retailer, ChooseDirect.com, “…people were biding their time and waiting to see if there would be a better deal.” She continues, “I guess they figured they missed out on it Cyber Monday, came back and saw we had the same sale going and just jumped on it.”

According to Chad White, research director at e-mail marketing service provider Responsys, this Cyber Monday II tactic isn’t completely a new idea. In fact, last year, a numerous retailers began repeat promotions of Cyber Monday sales the following Monday, just as others do the same with Black Friday by offering the same deals every Friday from the day after Thanksgiving until Christmas. “Cyber Monday has been highly successful the past couple of years so retailers are looking to leverage the Cyber Monday brand to boost sales on other day,” White says.

via InternetRetailer