According to Martin Sorrell, CEO of WPP, some of the most fundamental changes that are taking place in new media are coming from retailers. To Sorrell, retail are the people who move fastest - especially in context of the recession. Retail understood price point evolution and the changing market place better than anyone.
View the video for more:Martin Sorrell on Why Retail Leads the Way in New Media Advertising
Written by on Nov. 11, 2009 in Uncategorized .
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