The Myth of Cyber Monday Explained
Cyber Monday is generally referred to as the online equivalent of Black Friday, the holiday season’s single busiest shopping day. The notion first came about when Shop.org realized that online sales tended to spike up for many retailers on the Monday after Thanksgiving. However, when the term was first used as a marketing tool, it was little more than that — in fact, to many it was only considered hype. However, over the last five years the term has become something of a self-fulfilling prophecy as more and more retailers are beginning to participate in Cyber Monday promotions, with daily sales rivaling the actual largest online shopping day of the season (traditionally mid-December). Interestingly, this may be the year Cyber Monday actually becomes the biggest online shopping day of the holiday season:
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Interesting statistics. I always knew cyber monday was nothing but a hype..
What about NewEgg?
Cybermonday might not be the biggest but it’s certainly made a name for itself which puts gets attention from mainstream shoppers alerting them of the deals that can be had online.
It certainly serves it’s purpose even if it is a little hyped up
Your headline is misleading. Cyber Monday was never a myth. Shop.org, which coined the term Cyber Monday, never claimed that it is the biggest online shopping day of the year. What we have said since the beginning is that it is the unofficial kick-off of the online holiday shopping season and when retailers see the first major spike in sales for the holiday season. Online holiday sales begin to grow in November and certainly pick up over Thanksgiving weekend. The jump in sales on the Monday after Thanksgiving, Cyber Monday, stand apart from any other day up to that point in the holiday season.
I also want to point out that Shop.org has raised more than $950,000 for our Ray M. Greenly Scholarship Fund via Cybermonday.com. The scholarship fund is used to help students pursuing careers in e-commerce. More facts are available at http://www.shop.org/cybermonday.
Scott Silverman
Executive Director, Shop.org
“…begins the Wednesday before Black Friday.” This is true. I’ve been watching http://bit.ly/65Tyg and have noticed that many holiday sales start days before Black Friday.
There was one very important fact left out of this attempt to prove the growth of Cyber Monday: In 2008, Cyber Monday was 12/1…in 2007, Cyber Monday was 11/26. There was a 5 day compression of the Holiday Shopping Season in 2008. The dramatic “growth” in Cyber Monday 2008 had more to do consumers realizing that there was nearly a week less shopping time than there had been in 2005, 06, 07. Naturally the more promotional retailers get, the more they’ll grow their sales, so yes, hype is a driving factor as well, but losing a week of sales is also a key contributor that shouldn’t be ignored.
Myth? Irrelevant From Nov 27th to Christmas, sites like amazon. com you will just rake it in by the millions.
I worked for a large DVD etailer for 8 years. CyberMonday was real for us. Of course, we sold porn.
I have my own version of Cyber Mondayfap fap fap
call me illiterate but I read it quickly and read The Myth of Cyber Monkey Explained which sounds like a much more interesting story
call me illiterate but I read it quickly and read The Myth of Cyber Monkey Explained which sounds like a much more interesting story