The Myth of Cyber Monday Explained

Written by shaukat.shamim on Nov. 5, 2009 in Infographics .

Cyber Monday is generally referred to as the online equivalent of Black Friday, the holiday season's single busiest shopping day. The notion first came about when Shop.org realized that online sales tended to spike up for many retailers on the Monday after Thanksgiving. However, when the term was first used as a marketing tool, it was little more than that -- in fact, to many it was only considered hype. However, over the last five years the term has become something of a self-fulfilling prophecy as more and more retailers are beginning to participate in Cyber Monday promotions, with daily sales rivaling the actual largest online shopping day of the season (traditionally mid-December). Interestingly, this may be the year Cyber Monday actually becomes the biggest online shopping day of the holiday season:

(click image to enlarge)

cyberMON(11-5)-1

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  1. dealsgal
    dealsgal on Nov. 6, 2009
    Interesting statistics. I always knew cyber monday was nothing but a hype..
  2. You left one out...
    You left one out... on Nov. 6, 2009
    What about NewEgg?
  3. oliver
    oliver on Nov. 7, 2009
    Cybermonday might not be the biggest but it's certainly made a name for itself which puts gets attention from mainstream shoppers alerting them of the deals that can be had online. It certainly serves it's purpose even if it is a little hyped up
  4. Scott Silverman
    Scott Silverman on Nov. 18, 2009
    Your headline is misleading. Cyber Monday was never a myth. Shop.org, which coined the term Cyber Monday, never claimed that it is the biggest online shopping day of the year. What we have said since the beginning is that it is the unofficial kick-off of the online holiday shopping season and when retailers see the first major spike in sales for the holiday season. Online holiday sales begin to grow in November and certainly pick up over Thanksgiving weekend. The jump in sales on the Monday after Thanksgiving, Cyber Monday, stand apart from any other day up to that point in the holiday season. I also want to point out that Shop.org has raised more than $950,000 for our Ray M. Greenly Scholarship Fund via Cybermonday.com. The scholarship fund is used to help students pursuing careers in e-commerce. More facts are available at http://www.shop.org/cybermonday. Scott Silverman Executive Director, Shop.org
  5. Viiv
    Viiv on Nov. 28, 2009
    "...begins the Wednesday before Black Friday." This is true. I've been watching http://bit.ly/65Tyg and have noticed that many holiday sales start days before Black Friday.
  6. James Witmer
    James Witmer on Nov. 30, 2009
    There was one very important fact left out of this attempt to prove the growth of Cyber Monday: In 2008, Cyber Monday was 12/1...in 2007, Cyber Monday was 11/26. There was a 5 day compression of the Holiday Shopping Season in 2008. The dramatic "growth" in Cyber Monday 2008 had more to do consumers realizing that there was nearly a week less shopping time than there had been in 2005, 06, 07. Naturally the more promotional retailers get, the more they'll grow their sales, so yes, hype is a driving factor as well, but losing a week of sales is also a key contributor that shouldn't be ignored.
  7. Groove Queen
    Groove Queen on Dec. 5, 2009
    Myth? Irrelevant From Nov 27th to Christmas, sites like amazon. com you will just rake it in by the millions.
  8. christian music
    christian music on Dec. 6, 2009
    I worked for a large DVD etailer for 8 years. CyberMonday was real for us. Of course, we sold porn.
  9. Brother Tel
    Brother Tel on Dec. 7, 2009
    I have my own version of Cyber Mondayfap fap fap
  10. mrcommenter
    mrcommenter on Dec. 8, 2009
    call me illiterate but I read it quickly and read The Myth of Cyber Monkey Explained which sounds like a much more interesting story
  11. xy7 elite
    xy7 elite on Dec. 13, 2009
    call me illiterate but I read it quickly and read The Myth of Cyber Monkey Explained which sounds like a much more interesting story
  12. iPhone Reparatur München
    iPhone Reparatur München on Sept. 23, 2010
    Very interesting statistics. Nice thans

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  1. Computer Internet and Technology Articles. » on Nov. 6, 2009
    [...] View original here:  Permuto Discoveries » The Myth of Cyber Monday Explained [...]
  2. Tweets that mention Permuto Discoveries » The Myth on Nov. 6, 2009
    [...] This post was mentioned on Twitter by Wissam Abulhuda and scott leonello, Permuto. Permuto said: Permuto Blog: The Myth of Cyber Monday Explained http://bit.ly/3BpWBm [...]
  3. The Truth about Cyber Monday; Tour the Gawker Offi on Nov. 6, 2009
    [...] of Cyber Monday. Online advertising company Permuto offers up an interesting infographic on the history of Cyber Monday, the Monday following Thanksgiving which is the online equivalent of Black Friday. Also known as [...]
  4. links for 2009-11-06 « Zobrist Consulting Gr on Nov. 6, 2009
    [...] Permuto Discoveries: The Myth of Cyber Monday Explained (tags: ecommerce) [...]
  5. 5 Steps to an Eco Black Friday - Earth911.com on Nov. 16, 2009
    [...] Monday” falls on the Monday immediately following the Thanksgiving holidays. Last year, an estimated 85 million people shopped online on this day, spending almost $846 million. And while some debate which day of the [...]
  6. Maryland Business» Blog Archive » Cybe on Nov. 17, 2009
    [...] by Northern California-based Permuto Discoveries, the graphic (available here) outlines statistical reasons why Cyber Monday, billed as the busiest online shopping day of the [...]
  7. The Truth about Cyber Monday; Tour the Gawker Offi on Nov. 19, 2009
    [...] of Cyber Monday. Online advertising company Permuto offers up an interesting infographic on the history of Cyber Monday, the Monday following Thanksgiving which is the online equivalent of Black Friday. Also known as [...]
  8. Black Friday and Cyber Monday…Will They Rock on Nov. 20, 2009
    [...] Monday front, performance-measurement company Permuto has put together an interesting chart, “The Myth of Cyber Monday Explained.” The chart offers historic Cyber Monday sales compared with other top sales-day figures, [...]
  9. Is Cyber Monday Still A Factor In The Holiday Shop on Nov. 27, 2009
    [...] congregation of people who call Cyber Monday nothing but a myth. Permuto.com claims it’s a marketing ploy for creating a hype with consumers, and driving them to the online retail arena. Their study shows  the Monday after Thanksgiving isn’t close to being the busiest [...]
  10. The Truth About Cyber Monday | iePlexus on Nov. 30, 2009
    [...] report from Permuto.com says that ’Cyber Monday’ isn’t even close to being the busiest online shopping [...]
  11. blog.richardroeper.com » Blog Archive &raquo on Nov. 30, 2009
    [...] Great piece on ”The Myth of Cyber Monday” [...]
  12. Online Small Business » Black Friday and Cyb on Nov. 30, 2009
    [...] Monday front, performance-measurement company Permuto has put together an interesting chart, “The Myth of Cyber Monday Explained.” The chart offers historic Cyber Monday sales compared with other top sales-day figures, [...]

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    <strong>=== popurls.com === popular today...</strong> yeah! this story has entered the popular today section on popurls.com...
  2. uberVU - social comments on Nov. 6, 2009
    <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by Permuto: Permuto Blog: The Myth of Cyber Monday Explained http://bit.ly/3BpWBm...

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