The Most Popular Christmas Toys, By Year Since 1960

Written by buysight on Nov. 3, 2009 in Infographics .

The holiday shopping season is quickly descending upon us, which means this year's more popular toys and consumer electronics are soon to become in increasingly high-demand. In recent memory, the Sony Playstation III, Beanie Babies, and of course, the Tickle-Me-Elmo have generated a considerable amount of hype - quickly selling out, and then establishing a re-sale market. But have you ever wondered what the "it toys" have been throughout the decades? We have, and as a result, we decided to compile a time-line which illustrates the top toys from the last 50 years. Here they are, the most popular Christmas toys since 1960:

(click image to enlarge)

How many of these do you recognize? All 50? Let us know if you do, and feel free to comment with the names of your favorite Christmas toys, and share some of your favorite memories. We will be sharing this full list (which include the names of all these toys) later in the week, so make sure to check back.

Note: After reviewing the data for this trip down memory lane, and a suggestion by our friends at Kotaku, we decided to replace the Sony PS3 with the Nintendo DS as 2007's most popular toy

Comments: 101 comments , 52 pingbacks , 3 trackbacks

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Comments

bill on Nov. 3, 2009

1982 should be a picture of a bmx bike, not 'bmx torque magazine' (bmx torque magazine was australian and only produced 7 issues, definitely not top selling!)
Stanley Wong on Nov. 3, 2009

@bill Thanks for the comment. We updated the image with a BMX bike instead of the BMX magazine.
Patrick Kinsale on Nov. 3, 2009

Number I recognize: 45 Number I got from my uncaring parents of the last 45 years: 0 Sigh
Lerm on Nov. 3, 2009

Furbees! Ha!
Biff on Nov. 3, 2009

The Wii outsold the PS3 for Xmas 2007.
Jack on Nov. 3, 2009

would someone please tell me what 2005 is?
Joe Bison on Nov. 3, 2009

I love the PS3 as much as anyone, but since September 2009 was the first month *ever* that it was the top selling console -- that's right, just one single month -- I highly doubt it was the "Most Popular" toy of 2007 by however you are measuring "popular."
Stephanie on Nov. 3, 2009

Who got a Super Soaker for Christmas??!! It's coooold in December in most parts of the US! "Here Tommy - he's a summer toy. Go put in your room for 5 months until such time as it is relevant." I'm calling shennanigans. Maybe I'm missing something... or my parents sucked.
Colin on Nov. 3, 2009

Nostalgia...setting...in...
Max Power on Nov. 3, 2009

China entered the market in 1983 . . . can anyone spot the trend from that point forward?
Tracy on Nov. 4, 2009

The only one I don't recognize is 1995. What is that?
Jerm on Nov. 4, 2009

Hahaha, thats a funny one for 2007. The ps3 outselling the wii at any point prior to the ps3 price drop? Maybe when MGS4 came out, other than that, L-O-L
Locke Robster on Nov. 4, 2009

<a href="#comment-506" rel="nofollow">@Biff </a> Yes but if this is based on popularity, far more kids wanted a PS3 as a cool follow-up to their PS2's. The Wii's popularity and success was driven by adults, and the fact that there was more stock available. So depending on the goal of this list, either one is justifiable.
Logic and Facts on Nov. 4, 2009

The PS3 wasn't the most popular toy in 2007. Both the Wii and the Xbox 360 outsold the PS3 in 2007 for the whole year, and during the holiday months. Even the Nintendo DS and probably the PSP sold better. Considering this was just 2 years ago, I wonder how "true" the rest of this list is.
cosmo on Nov. 4, 2009

man, im the year of pictonary, lame!!
cp on Nov. 4, 2009

How can playmobil be in 1973?! Who did that? And why not use a figure from the seventies!?
Jamie A on Nov. 4, 2009

<a href="#comment-506" rel="nofollow">@Biff </a> Yeah, that one confuses me as well, didn't the Xbox360 even do better? As a matter of fact... In Xmas 2007: Wii sold 1,176,232 units Xbox 360 sold 976,139 units And the PS3 only sold 588,982 units, what gives? http://www.thebitbag.com/2007/12/28/which-console-won-christmas/
stop on Nov. 4, 2009

The PS3 was not the "most popular Christmas Toy" of 2007. The Wii outsold it: http://kotaku.com/346310/nintendo-responds-to-december-npd-sales-seems-pleased So, what else on the list is wrong? How did you compile this thing anyway? Rolling dice?
Rafael on Nov. 4, 2009

I don't recognize the box with the word PICTIONARY on it. lol
Adam on Nov. 4, 2009

Yeah, like Biff pointed out, the Wii outsold the PS3 by a huge margin in 2007 the whole year, including Xmas.
UncleBob on Nov. 4, 2009

<a href="#comment-506" rel="nofollow">@Biff </a> I was thinking the same thing - The Wii was virtually out of stock and impossible to get for two Christmas seasons... PS3? Naw...
zvifinklestein on Nov. 4, 2009

methinks you did not do this very scientifically
Kyle on Nov. 4, 2009

Why is 1996 a TMX Elmo? those were not released until 2006. The original Tickle Me Elmo does not have the hard plastic on the soles of his feet
Paul on Nov. 4, 2009

I was thinking the same thing about 2007.
James Wallis on Nov. 4, 2009

The PS3 did not generate an inflated-price resale market. Many speculators got burned.
PuppyT on Nov. 4, 2009

Really? The playstation 3??? hahahahahaha yeah. right.
Skipweasel on Nov. 4, 2009

<a href="#comment-506" rel="nofollow">@Biff </a> In which country? I'm presuming this is American data, though it doesn't say anywhere.
juses on Nov. 4, 2009

No iPod?
Chris on Nov. 4, 2009

I'm pretty sure the 360 outsold the PS3 for the 2007 holiday as well. August price drop, Halo 3 and Call of Duty 4?
Nick on Nov. 4, 2009

And the DS outsold the Wii. Also, the 360, PS2, and PSP outsold the PS3 in 2007. This chart is suspect! http://kotaku.com/346136/nintendo-ds-bigger-than-jesus-this-christmas
Dustin on Nov. 4, 2009

Oh 2006 and the Wii races. I do recall I got up one morning and stood outside a store for 2 hours before it opened because they might have a Wii. In the end, none showed up on the shipment. It's funny because I still get excited when I see one in the store even though they're easy to find now.
Eddie on Nov. 4, 2009

<a href="#comment-506" rel="nofollow">@Biff </a> I think they are referencing demand, not units shipped.
Jack L on Nov. 4, 2009

@Tracy 1995 was the year of the pog!
Jeff on Nov. 4, 2009

The only one I don't know is 1971. And just a question, but is most popular mean biggest sales or most sought after? The only reason I ask is that I KNOW the PS3 hasn't seen bigger sales than the Wii or XBOX360 until this year (for the most part)
Troy on Nov. 4, 2009

Will you guys stop whining about the PS3. Nowhere here does it say that the most popular toy was based on sales figures. I doubt the author knows how many Action Man dolls sold in 1966. This is supposed to be a fun trip down memory lane, and you guys are turning it into another whiny fanboy catfight.
Jen on Nov. 4, 2009

Tracy, I think 1995 is Pogs, but I'm not certain.
Ric on Nov. 4, 2009

<a href="#comment-509" rel="nofollow">@Jack </a> It's a roboraptor.
JO on Nov. 4, 2009

<a href="#comment-515" rel="nofollow">@Tracy </a> Pogs my son had those... I know them all but that dinosaur robot WTF is that???
JO on Nov. 4, 2009

Gees you people take all the fun out of everything... the tickle me elmo came out in 1996 the year after my middle son was born. 2006???? WTF my youngest born 1999 got the hand-me-down tickle me elmo! Kyle how old are you?????
Grant on Nov. 4, 2009

Where is the FastTrax remote control car? As I recall, around 1996 that was the hot toy. And yes 1995 was POGS
Dallas on Nov. 4, 2009

<a href="#comment-515" rel="nofollow">@Tracy </a> Pogs baby. Those things were awesome.
M on Nov. 4, 2009

<a href="#comment-515" rel="nofollow">@Tracy </a> Those are pogs - cardboard milk caps that you stack up and then throw a metal disk at. It was a really pointless game.
Phoebe Walker on Nov. 4, 2009

I am off to start a band called "whiny fanboy catfight."
julie on Nov. 4, 2009

<a href="#comment-515" rel="nofollow">@Tracy </a> 1995 are Pogs!
sheila on Nov. 4, 2009

missed 3 - 1971, 1973 & 1995. not bad.
Kittytoes on Nov. 4, 2009

1971 are weebles. Weebles wobble but they don't fall down. I am 48 years old and had them. Shuddyap.
Vig on Nov. 4, 2009

Pogs. GENIUS money maker for the company that invented them. Freakin' circles with pictures on them. Who gives a crap?? They were so dumb I never got the whole "pog craze". @M It was a game??? I didn't know that.
preeti on Nov. 4, 2009

1995 = POGS!!!!!!! Lol! Raise your hand if you still have some! ;)
samfish on Nov. 4, 2009

2007 and 2008 should really both also be the Wii. That was undeniably the "it" item in '06, '07 and '08.
Ferg on Nov. 4, 2009

D&D was the most popular game in 1974? If that were true, we'd all be devil-worshipping Satan spawn now.
Easy Tiger on Nov. 4, 2009

<blockquote cite="#commentbody-561"> <a href="#comment-561" rel="nofollow">Phoebe Walker</a> : I am off to start a band called “whiny fanboy catfight.” </blockquote> Huh, I was about to go off to start a band called "message board troll". What a weird coincidence. We should totally join up and start a band together... I'm guessing that the PS3 is in the 2007 slot just because the Wii is already in the 2006 slot. Truth be told, it should probably be in the 2008 spot too, but then that would just be a depressing end to this thing...
cf on Nov. 4, 2009

That is not the PS3 in 2007, that is the Nintendo DS.
benble on Nov. 4, 2009

I don't know about you, but I feel like putting on a sweater-vest and partaking in some Battleship action. And maybe the picture has been updated, but 2007 is the new Nintendo DS, not PS3. I find the trends interesting, where there will be a couple years of girl toys ('62-'63, '83-'85, '96-'97), then boy's toys ('64-'66, '86-'89 skipping pictionary's universal appeal, '03-'05). Then there are the crazy toys interspersed in there, like the Ferbie and Tickle-me-Elmo's, that who the heck knows how they got to be popular. BTW, which toys did I get, the Speak and Spell and the Rubik's Cube, the mentally stimulating toys, and not even new, years after. Oh, you're playing Super Mario on your GameBoy, well I got 1 side of the cube to all be one color, suck on that.
dmaul on Nov. 4, 2009

Dungeons & Dragons, most popular in 1974? Nah. It might have been first published that year, but it didn't become popular until a bit later. It should go in the 1978 or '79 slot, if anywhere.
kate on Nov. 4, 2009

I recognize all of them and have (in an attic somewhere)/had 28 out of the 50. Why yes, I am an only child? How did you know...
Kyle on Nov. 5, 2009

<a href="#comment-553" rel="nofollow">@JO </a> I guess I should have been more clear, the orginal image showed a TMX Elmo(tickle me elmo extreme?) An updated stand-able (hence the hard plastic soles) and slightly more active version of the Tickle Me Elmo. the TMX was released in 2006; 10 years after the original (which the image now reflects).
Kyle on Nov. 5, 2009

Hate to double post but shouldn't the 2003 picture be of the original Robosapien instead of the currently pictured Robosapien v2? If I recall correctly the v2 wasn't released until late 2005.
James on Nov. 5, 2009

Trade toys at www.clubmcgee.com, a great way to trade unused or unwanted toys and save money during this holiday season! Plus they provide FREE shipping for all your trades! Follow this link http://clubmcgee.blogspot.com/ and read about their mission.
Mawel on Nov. 6, 2009

Where's N.E.S.?
Lucho on Nov. 6, 2009

Hi, interesting post, I'm commenting it in my blog. BR, Lucho.
peo21 on Nov. 6, 2009

Rubik's Cube in 1980? Are you kidding me? In 1980 it barely came out in Hungary, let's go figure if you knew it in USA..
Jerry Brown on Nov. 6, 2009

Where is the pet rock and the mood ring?
crunchysock on Nov. 7, 2009

Where's Stretch Armstrong and the wind up Evel Knievel Super Stunt Cycle with Gyro Launcher ?
William on Nov. 7, 2009

1977 Star Wars Figures? I think not. Sure the Early-Bird 4 pack of 3 3/4" figures was a popular seller in 1977, BUT the 12" figures didn't hit toy shelves until 1978. I could nit-pick this list to death, but I'll leave it at that. Nice try, but utter failure on the details.
Lily on Nov. 10, 2009

A teddy bear in 1997? Really? I'd pretty much go with what Jerry Brown said and would have believed if it were "mood ring" instead of teddy bear. heh.
Davin Peterson on Nov. 10, 2009

I was born in 1978 and had one of those Speak N' Spells when i was a kid. I had the rubiks cube (1980) and the super soaker (1990). Ah, this brings back memories
Jen on Nov. 14, 2009

<a href="#comment-678" rel="nofollow">@Lily </a> The teddy bear is a beanie baby. The had pretty much any animal and I think they are still making them. They were/are a big collectors item
Sara on Nov. 14, 2009

<a href="#comment-678" rel="nofollow">@Lily </a> That's not a teddy bear per se, it's a Beanie Baby. I think they just pictured a christmas one to fit the theme.
@Lily on Nov. 14, 2009

1997 was a Beanie Baby. Stupid toy, but verrrrry popular.
shanaz on Nov. 14, 2009

I remember the madness of the pokemon series. what a year!!!
Mars on Nov. 14, 2009

aw man! 1995: pogs. those were the coolest thing that year in day care.
Lorelei on Nov. 14, 2009

The hot toy this year for christmas is looking to be Zhu Zhu pets. Stupidest thing I've ever seen, but we can't keep them on the shelves!
coal gag gifts on Nov. 14, 2009

While considering the most popular gift this season, why not include a memorable lump of coal ornament gag gift from: http:www.coalgaggifts.com
Brendan on Nov. 15, 2009

Dungeons and Dragons was never the most popular toy, even when it was popular. And what's with the Stay-puff Marshmallow man? And also Atari2600 anyone? Anyone?
Brendan on Nov. 15, 2009

<a href="#comment-638" rel="nofollow">@William </a> I had that tall Luke Doll, and me and my friend from next door "competed' on who had the newest and latest Star Wars toy that year. So although there wasn't much out in 77, that December I was a brat about getting Star Wars Toys. I didn't care what kind. So in a way, it was my Tickle me Elmo.
pat on Nov. 15, 2009

The toys are generally getting more expensive as the years go by.
cp on Nov. 15, 2009

Elmo Live for 2008? Obviously the person writing this has no clue what they are talking about. That was the biggest flop! Bakugan Battle Brawlers were by far the most popular christmas toy in 2008
element on Nov. 16, 2009

FURBIE!!!! All i can say is i don't think i've hated anything more than a furbie( well maybe teletubbies)....stupid furbies they never shut up
Alysia on Nov. 20, 2009

Hey i am doing a project on christmas. i was wondering if anyone would be able to tell me what all 50 are? i know some but not all thanks.
bob sale on Nov. 22, 2009

what about bob the builder -- all my children had these toys within the last few years they are great learing toys for children
OldSaint on Nov. 27, 2009

All this fuss about Wii and the PS3, the pic for 2007 is surely a DS .
MostWantedGifts on Nov. 29, 2009

The most instantly recognisable has to be the Rubik's cube - I don't know if there'll ever be a more distinctive toy. Connect 4 comes close. Interesting to see a version of Monopoly in the Top 12 Christmas toys for 2009 (in the UK), although as it's based on property development where the aim is to build the prestigious Monopoly Tower it's not great timing against the backdrop of the Dubai situation - oh well...
Mario on Dec. 3, 2009

I actually still have the ORIGINAL Red Power Rangers Doll...Hottest toy of the season...even got offered money for it when on the street with my toy...lol
Matt on Dec. 5, 2009

Elmo Live in the 2008 slot? Bad Choice. I was working at a Target at Christmas last year; I'm pretty sure we NEVER sold one of those things. Hyperbole aside, last year's hottest toy by far were those stupid "bakugan". And this year it's going to be "zhu-zhu pets". THE POWER OF OPRAH
TD on Dec. 7, 2009

Have you shared the list of the names of these toys yet? If so, where? Thanks
Alicia on Dec. 11, 2009

Anybody knows where I could buy this toy? QUINNY ZAPP MAXI COSI DOLL STROLLER PRAM COMBO 4 IN 1 It is a beautiful stroller, mini replica of the actual quinny set. My neighbor got it somwhere in Europe and I am desperetely looking for one for my little girl for christmas gift. any help pleeeeeeeeeease, time is running out.
Alicia on Dec. 11, 2009

anyone knows where to buy QUINNY ZAPP MAXI COSI DOLL STROLLER PRAM COMBO 4 IN 1 this is such a hot toy in Europe and I can't find it here... running out of time christmas is coming.
DTS on Dec. 15, 2009

Say, where'd you get the data from? I'm interested to know how this all was determined, I'd like to Sporcle the list (assuming I've identified them all correctly).
Blue Cheese on Jan. 17, 2010

What a great list, I never realized that PlayMobiles outdated the Lego. It's also interesting that there are way more popular 'boy' toys than the ones for the girls. I'd love to see a list of pre 1960 best selling toys going back to the Stick and Hoop my great grandmother use to play with...
Guru Gita on March 6, 2010

Nice Post! this is a very great list and its amazing to see the playmobiles outdated the logo. It shows that girls are not only in the race of toys but girl as well..... http://www.4rentgta.com
Dancer on March 28, 2010

I think that Elmo was not popular in 2008! Whoever thought of that hasa messed up noggin!! I think that it was laptops!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Screw this website!!
Dancer on March 28, 2010

I agree with most of this!
fullbet on July 11, 2010

this article very informative. thanks
Attorney Barb Pugliares on Oct. 9, 2010

You bring up a very thought provoking point. I appreciate how you stated it.
omnibet on Nov. 2, 2010

Greetings I recently finished reading through your blog and I'm very impressed. I do have a couple questions for you personally however. Do you think you're thinking about doing a follow-up posting about this? Will you be going to keep bringing up-to-date as well?
Buysight on Nov. 2, 2010

We don't have any plans to update the infographic this year, but you never know....
brigitte on Nov. 2, 2010

everything is generally getting more expensive as the years go by... great insight, captain obvious. <a href="#comment-787" rel="nofollow">@pat </a>
Pariuri Sportive on Nov. 23, 2010

Where is the Ipod?
Kevin on Nov. 24, 2010

Really interested in the 'The Most Popular Christmas Toys By Year Since 1960'. Please can you let me know where I can get the list of toys in the timeline?
Top 10 Christmas Gifts on Dec. 13, 2010

Over the years, there a re a lot of toys that have been created by toy companies and had became a hit. Much like today, there are also a lot of toys that are available for your children. This toys does not only give joy to your kids but you can always have a special time together with your kids.
Guest on Dec. 22, 2010

Like cellphones even toys changes every generation. People got interest in different kinds of them whether young, teens and old ones have their own opinion about toys. No matter what is in right now the most important thing is to have fun and entertainment of having toys.

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[...] http://www.permuto.com/blog/2009/11/03/the-most-popular-christmas-toys-by-year-since-1960/ Share this on del.icio.usDigg this!Share this on TechnoratiShare this on FacebookTweet [...]
The best selling toys of the last 50 years « on Dec. 8, 2009

[...] I saw a list of The Most Popular Christmas Toys, By Year Since 1960 I had to see it as an accelerating march of prosperity. If you looked at such a list from 1910 to [...]
You cannot find thomas the train cheaper than the on Dec. 8, 2009

[...] The Most Popular Christmas Toys, By Year Since 1960 [...]
Karawana.eu » Najpopularniejsze prezenty pod on Dec. 8, 2009

[...] już za nami, ciekawie jednak co nam wpadnie pod choinkę. Permuto Discoveries wykonała “oś czasu”, na której pojawiają się najczęściej kupowane prezenty od [...]
Wasting Prep Time 12-12-2009 — PFDebate Blog on Dec. 12, 2009

[...] The Most Popular Christmas Toys, By Year Since 1960 I have owned, purchased, or played with most of the items on this list. [...]
DonsTag » Frohe Weihnachten! on Dec. 24, 2009

[...] noch panisch auf der Suche nach Geschenken ist, der kann sich ja mal diese Grafik der Top-Weihnachtsgeschenke seit 1960 ansehen. Wer die Geschenke schon hat, sie aber noch einpacken [...]
Flavorwire » The Most Embarrassing Toy Craze on March 25, 2010

[...] Bonus: For a full â€” and illustrated! â€” list of the top selling toys since 1960, click here [...]
List of the Best Selling Christmas Toys | Educatio on June 25, 2010

[...] Permuto Discoveries » The Most Popular Christmas Toys, By Year … [...]
Buysight Insights » The Most Popular Christmas Toy on Sept. 27, 2010

[...] this link: Buysight Insights » The Most Popular Christmas Toys, By Year Since … Share and [...]

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uberVU - social comments on Nov. 3, 2009

Social comments and analytics for this post... This post was mentioned on Twitter by Permuto: Permuto Blog: The Most Popular Christmas Toys, By Year Since 1960 http://bit.ly/2YQUmo...
chuza.org on Nov. 7, 2009

Joguetes mais populares no Natal, por ano desde 1960... Esquema dos brinquedos que mais triunfaram no planeta ano a ano entre as crianças polo Natal....
talking toys on Feb. 20, 2010

talking toys... Your topic Clothes For Christmas Oh NO - 3rd Month A Baby Life Baby Baby ... was interesting when I found it on Saturday searching for talking toys...

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