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	<title>Comments on: 10 Questions with Zappos COO/CFO, Alfred Lin</title>
	<atom:link href="http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/</link>
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	<lastBuildDate>Wed, 28 Jul 2010 22:11:07 +0000</lastBuildDate>
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		<title>By: shirley zappo wycoff</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-3428</link>
		<dc:creator>shirley zappo wycoff</dc:creator>
		<pubDate>Sun, 27 Jun 2010 23:02:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-3428</guid>
		<description>&lt;blockquote cite=&quot;#commentbody-3427&quot;&gt;
&lt;strong&gt;&lt;a href=&quot;#comment-3427&quot; rel=&quot;nofollow&quot;&gt;shirley zappo wycoff &lt;/a&gt; :&lt;/strong&gt;please email me =thanks&lt;/blockquote&gt;
&lt;blockquote cite=&quot;#commentbody-3427&quot;&gt;
&lt;strong&gt;&lt;a href=&quot;#comment-3427&quot; rel=&quot;nofollow&quot;&gt;shirley zappo wycoff &lt;/a&gt; :&lt;/strong&gt;please email me =thanks&lt;/blockquote&gt;
&lt;blockquote cite=&quot;#commentbody-3427&quot;&gt;
&lt;strong&gt;&lt;a href=&quot;#comment-3427&quot; rel=&quot;nofollow&quot;&gt;shirley zappo wycoff &lt;/a&gt; :&lt;/strong&gt;please email me =thanks&lt;/blockquote&gt;
&lt;blockquote cite=&quot;#commentbody-3427&quot;&gt;
&lt;strong&gt;&lt;a href=&quot;#comment-3427&quot; rel=&quot;nofollow&quot;&gt;shirley zappo wycoff &lt;/a&gt; :&lt;/strong&gt;please email me =thanks&lt;/blockquote&gt;</description>
		<content:encoded><![CDATA[<blockquote cite="#commentbody-3427"><p>
<strong><a href="#comment-3427" rel="nofollow">shirley zappo wycoff </a> :</strong>please email me =thanks</p></blockquote>
<blockquote cite="#commentbody-3427"><p>
<strong><a href="#comment-3427" rel="nofollow">shirley zappo wycoff </a> :</strong>please email me =thanks</p></blockquote>
<blockquote cite="#commentbody-3427"><p>
<strong><a href="#comment-3427" rel="nofollow">shirley zappo wycoff </a> :</strong>please email me =thanks</p></blockquote>
<blockquote cite="#commentbody-3427"><p>
<strong><a href="#comment-3427" rel="nofollow">shirley zappo wycoff </a> :</strong>please email me =thanks</p></blockquote>
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		<title>By: shirley zappo wycoff</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-3427</link>
		<dc:creator>shirley zappo wycoff</dc:creator>
		<pubDate>Sun, 27 Jun 2010 23:02:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-3427</guid>
		<description>please email me =thanks</description>
		<content:encoded><![CDATA[<p>please email me =thanks</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: shirley zappo wycoff</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-3426</link>
		<dc:creator>shirley zappo wycoff</dc:creator>
		<pubDate>Sun, 27 Jun 2010 23:01:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-3426</guid>
		<description>Hi  some place along the line -----my grandfather was Joseph ZappoHudson NY my father Victor E Zappo Hudson Ny,  died at the age of 29 -----How can this be?????</description>
		<content:encoded><![CDATA[<p>Hi  some place along the line &#8212;&#8211;my grandfather was Joseph ZappoHudson NY my father Victor E Zappo Hudson Ny,  died at the age of 29 &#8212;&#8211;How can this be?????</p>
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		<title>By: network marketing</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-2776</link>
		<dc:creator>network marketing</dc:creator>
		<pubDate>Thu, 06 May 2010 11:58:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-2776</guid>
		<description>Nice Article it is. Very Informative.</description>
		<content:encoded><![CDATA[<p>Nice Article it is. Very Informative.</p>
]]></content:encoded>
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		<title>By: shirley zappo wycoff</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-2162</link>
		<dc:creator>shirley zappo wycoff</dc:creator>
		<pubDate>Sun, 04 Apr 2010 18:34:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-2162</guid>
		<description>Hi I was born a zappo--grandfather Joseph, had 3 other brothers---all in New jersey?? came thru ellis island joseph settled in Hudson NY-my dad was victor zappo- would like to know of a zappo started this business----All smart family people---thanks</description>
		<content:encoded><![CDATA[<p>Hi I was born a zappo&#8211;grandfather Joseph, had 3 other brothers&#8212;all in New jersey?? came thru ellis island joseph settled in Hudson NY-my dad was victor zappo- would like to know of a zappo started this business&#8212;-All smart family people&#8212;thanks</p>
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		<title>By: electric cigarette</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-491</link>
		<dc:creator>electric cigarette</dc:creator>
		<pubDate>Tue, 03 Nov 2009 01:00:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-491</guid>
		<description>Awesome article. Zappos is a great example of a great company.,</description>
		<content:encoded><![CDATA[<p>Awesome article. Zappos is a great example of a great company.,</p>
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		<title>By: Permuto Discoveries » 10 Questions with Zappos COO/CFO, Alfred Lin Chief Financial Officer</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-488</link>
		<dc:creator>Permuto Discoveries » 10 Questions with Zappos COO/CFO, Alfred Lin Chief Financial Officer</dc:creator>
		<pubDate>Mon, 02 Nov 2009 19:26:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-488</guid>
		<description>[...] here: Permuto Discoveries » 10 Questions with Zappos COO/CFO, Alfred Lin          By admin &#124; category: cfo &#124; tags: cfo, college, coo, hedge-funds, hsieh, may-complete, [...]</description>
		<content:encoded><![CDATA[<p>[...] here: Permuto Discoveries » 10 Questions with Zappos COO/CFO, Alfred Lin          By admin | category: cfo | tags: cfo, college, coo, hedge-funds, hsieh, may-complete, [...]</p>
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	<item>
		<title>By: Addressable TV Is Not Here; Digital Agencies Leadership; Google DoubleClick Ad Exchange Works</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-482</link>
		<dc:creator>Addressable TV Is Not Here; Digital Agencies Leadership; Google DoubleClick Ad Exchange Works</dc:creator>
		<pubDate>Mon, 02 Nov 2009 11:04:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-482</guid>
		<description>[...] Zappos COO/CFO, Alfred Lin, is interviewed on the Permuto blog where he reveals their secret to ad strategy: &quot;We have always focused any advertising on an ROI basis. We are willing to try and test any vehicle. We redirect money from advertising vehicles that have below average ROI to vehicles with higher ROI. It is as simple (and as complicate) as that.&quot; Simple enough. Read more. [...]</description>
		<content:encoded><![CDATA[<p>[...] Zappos COO/CFO, Alfred Lin, is interviewed on the Permuto blog where he reveals their secret to ad strategy: &quot;We have always focused any advertising on an ROI basis. We are willing to try and test any vehicle. We redirect money from advertising vehicles that have below average ROI to vehicles with higher ROI. It is as simple (and as complicate) as that.&quot; Simple enough. Read more. [...]</p>
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	<item>
		<title>By: Tweets that mention Permuto Discoveries » 10 Questions with Zappos COO/CFO, Alfred Lin -- Topsy.com</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-442</link>
		<dc:creator>Tweets that mention Permuto Discoveries » 10 Questions with Zappos COO/CFO, Alfred Lin -- Topsy.com</dc:creator>
		<pubDate>Fri, 30 Oct 2009 00:50:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-442</guid>
		<description>[...] This post was mentioned on Twitter by Amy Jackson, Katie Carlson and JuliaKSF, Permuto. Permuto said: Permuto Blog: 10 Questions with Zappos COO/CFO, Alfred Lin http://bit.ly/1fKnRK [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Amy Jackson, Katie Carlson and JuliaKSF, Permuto. Permuto said: Permuto Blog: 10 Questions with Zappos COO/CFO, Alfred Lin <a href="http://bit.ly/1fKnRK" rel="nofollow">http://bit.ly/1fKnRK</a> [...]</p>
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	<item>
		<title>By: uberVU - social comments</title>
		<link>http://www.permuto.com/blog/2009/10/29/10-questions-with-zappos-coocfo-alfred-lin/comment-page-1/#comment-439</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Thu, 29 Oct 2009 23:49:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.permuto.com/blog/?p=560#comment-439</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by Permuto: Permuto Blog: 10 Questions with Zappos COO/CFO, Alfred Lin http://bit.ly/1fKnRK...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by Permuto: Permuto Blog: 10 Questions with Zappos COO/CFO, Alfred Lin <a href="http://bit.ly/1fKnRK.." rel="nofollow">http://bit.ly/1fKnRK..</a>.</p>
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