Michael Learmonth at Adage wrote an article last week indicating Google and Bing’s plans to integrate Twitter’s real-time updates into search results – a deal that will inevitably increase non-micro-blogger exposure to the site. Although neither side disclosed inancial details of the deal, it may turn out to be a substantial source of revenue for Twitter. To this,  Evan Williams, Twitter CEO, told The New York Times that, “…revenue was not the focus of the deals.” The deals take their aim at indexing the conversations, news feeds, and status updates occurring on the web in real-time. Microsoft has also revealed their plans for Bing to soon integrate Facebook updates as well, however, only those made public by their users. Twitter updates, on the other hand, are considered public information unless locked by the user.

According to Learmonth, soon every Twitter update will be indexed in real-time. But, unlike Twitter’s search engine, Bing will assign a value to tweets attempting to bring to light those with the most valuable information. Tweets that contain links, and tweets from high-follower users will receive a higher value than those tweets that say something like “that sucks”, said Yusuf Mehdi of Yahoo! Additionally, viral news topics that overwhelms the service on a daily basis will be filtered accordingly.

The plan to index Twitter and Facebook into search results has been a long time coming. The difficulty, however, will be determining relevancy of search results. According to Kevin Lee, CEO of search marketing firm Didit, “Google and Bing have different systems for determining relevancy in ‘standard’ search results, so it will be interesting to watch how their different systems adapt to weeding relevant results from irrelevant results and spam for real-time information.”

The real question is whether or not this will increase adoption for Twitter which has grown rapidly in the U.S. but as of late has last some traction. Steve Rubel, senior VP-insights for Edelman Digital, is nothing short of skeptical. “It can boost its traffic, but the reality is that I believe Twitter may be peaking in terms of users,” he stated. “The media monsoon has brought a ton of new users in, but fundamentally I believe that everyone who wants to publicly tweet is already doing so.”

via Michael Learmonth @ Adage