Target Markets: Ad Spending Across Four Benchmark Sites
There’s no secret that different types of websites attract different levels and types of advertisers – but the variance is rarely elaborated upon. For instance, Facebook’s top 100 advertisers spend $49,045,000 per month, while the top 100 advertisers of IMDB ($7,217,400), CNET ($3,094,000), and NYTimes($7,128,500) combined spend about 1/3 ($17,740,000) that of Facebook. This of course addresses the levels of ad revenue by popular sites, and is just one of the findings from the most recent Nielsen AdRelevance report. Of special note are AT&T’s spending trends, and the rate at which this brand has invested online, especially in the four sites included in the study.
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Categories: Infographics, Perspectives
Facebook is taking a whooping share of the all these ad dollars. Buit facebook ad is still for building brand and brand recognization. It will be interesting to see a an ROI study of facebook advertising. Google is already proven. We know the ROI instantly. But facebook I still believe is for brand building only.
Is it really the case that 6 of the top 20 advertisers on Facebook are businesses local to either Tampa or Orlando?
Very interesting article – it would be great to see similar stats for Adwords as well. Any idea if these are out there somewhere?
the bidding on facebook, changes way to quick
There are too many missing major advertisers for me to believe this. Where are the weight loss advertisers? Where is the tooth whitening advertiser?
Nah. Way too much missing data for this to be accurate.
Very nicely done
Should be embeddable tho!
Wow that is a lot of spending.