Target Markets: Ad Spending Across Four Benchmark Sites

Written by shaukat.shamim on Oct. 22, 2009 in Infographics , Perspectives .

There's no secret that different types of websites attract different levels and types of advertisers - but the variance is rarely elaborated upon. For instance, Facebook's top 100 advertisers spend $49,045,000 per month, while the top 100 advertisers of IMDB ($7,217,400), CNET ($3,094,000), and NYTimes($7,128,500) combined spend about 1/3 ($17,740,000) that of Facebook. This of course addresses the levels of ad revenue by popular sites, and is just one of the findings from the most recent Nielsen AdRelevance report. Of special note are AT&T's spending trends, and the rate at which this brand has invested online, especially in the four sites included in the study.

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Comments: 14 comments , 4 pingbacks , 3 trackbacks

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  1. Free Classifieds
    Free Classifieds on Oct. 23, 2009
    Facebook is taking a whooping share of the all these ad dollars. Buit facebook ad is still for building brand and brand recognization. It will be interesting to see a an ROI study of facebook advertising. Google is already proven. We know the ROI instantly. But facebook I still believe is for brand building only.
  2. Cliff
    Cliff on Oct. 23, 2009
    Is it really the case that 6 of the top 20 advertisers on Facebook are businesses local to either Tampa or Orlando?
  3. Lava IP International
    Lava IP International on Oct. 23, 2009
    Very interesting article - it would be great to see similar stats for Adwords as well. Any idea if these are out there somewhere?
  4. Cheap
    Cheap on Oct. 23, 2009
    the bidding on facebook, changes way to quick
  5. You're Wrong
    You're Wrong on Oct. 24, 2009
    There are too many missing major advertisers for me to believe this. Where are the weight loss advertisers? Where is the tooth whitening advertiser? Nah. Way too much missing data for this to be accurate.
  6. Rithotz
    Rithotz on Oct. 26, 2009
    Very nicely done Should be embeddable tho!
  7. electric cigarette
    electric cigarette on Nov. 4, 2009
    Wow that is a lot of spending.
  8. e cigarettes
    e cigarettes on March 8, 2010
    Damn man Facebook is blowing up. I just heard its making more money than Google is.
  9. western australia flower
    western australia flower on April 12, 2010
    Facebook is taking a whooping share of the all these ad dollars. Buit facebook ad is still for building brand and brand recognization.There are too many missing major advertisers for me to believe this. Where are the weight loss advertisers? Where is the tooth whitening advertiser?
  10. network marketing
    network marketing on May 6, 2010
    I think it would be great to see similar stats for Adwords as well. Good one
  11. Max Furniture
    Max Furniture on June 20, 2010
    I think Facebook is making more money than Google. Although some are still think that its ad are for brand recognization. Than let me make it clear, that ad is only for promoting brand.
  12. Homesure Services
    Homesure Services on July 6, 2010
    There are too many missing major advertisers for me to believe this. Where are the weight loss advertisers? Where is the tooth whitening advertiser?
  13. Home Foreclosure Search
    Home Foreclosure Search on July 28, 2010
    Facebook ad is still for building brand and brand recognization. It will be interesting to see a an ROI study of facebook advertising.
  14. Kelly.power
    Kelly.power on Aug. 16, 2010
    Facebook,this of course addresses the levels of ad revenue by popular sites, and is just one of the findings from the most recent Nielsen AdRelevance report Buit facebook ad is still for building brand and brand recognization.There are too many missing major advertisers for me to believe this.

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  1. Tweets that mention Permuto Discoveries » Target M on Oct. 23, 2009
    [...] This post was mentioned on Twitter by CEO of Great Innovus, Permuto. Permuto said: Permuto Blog: Target Markets: Ad Spending Across Four Benchmark Sites http://bit.ly/4FdAw2 [...]
  2. Twitted by MatthewBosch on Oct. 23, 2009
    [...] This post was Twitted by MatthewBosch [...]
  3. Four Questions to Ask Before Loan refinance debt | on Oct. 24, 2009
    [...] Permuto Discoveries » Target Markets: Ad Spending Across Four … [...]
  4. Ad Spending Across Four Benchmark Sites | The Mark on Oct. 31, 2009
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  1. === popurls.com === popular today on Oct. 23, 2009
    <strong>=== popurls.com === popular today...</strong> yeah! this story has entered the popular today section on popurls.com...
  2. uberVU - social comments on Oct. 23, 2009
    <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by Permuto: Permuto Blog: Target Markets: Ad Spending Across Four Benchmark Sites http://bit.ly/4FdAw2...
  3. strategistnews.com on Oct. 26, 2009
    <strong>Online monthly ad spend of top 100 advertisers reach $441M...</strong> AT&amp;T alone is spending at over $0.5B annual run rate, with over $150M on Facebook alone. Here's a more detailed look at four popular websites: CNET, IMDB, Facebook and NY Times....

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