A recent article featured on MediaPost, cited the outcome of a recent survey (by Burst Media) detailing the projected behavior of holiday shoppers this coming season. The survey revealed, that overall holiday spending will likely be down from last year, but a majority of holiday shoppers will go online to find  the best deals

Out of the 2,300 adults surveyed, less than 15% plan on spending more this holiday season compared to last year while almost a third expect to spend less, and 30% plan to spend the same. Among those surveyed,  85% expect to do their holiday shopping online despite the fact that 63% have concerns about the security of their credit cards.

This survey also concluded that:

• 29.5% of respondents reporting household income (HHI) of less than $35,000 cutting holiday spending,
• 46.3% of households reporting HHI of $35,000-$75,000
• 31.3% of households reporting HHI of $75,000 or more

It seems online window shopping will be popular this year as 57% will be comparing different retailers for the best deals and 55% will compare the features of different brands. This holiday season, will likely be marked by empty malls while plastic-wielding consumers shop from the comfort of their own homes and offices.

Via Jack Loechner @ MediaPost