Wayne Freidman wrote a recent post at Media Daily News that featured the findings of a recent study by Group M. The study estimates that global online advertising will grow by double-digits next year – 11% to $64.7B. In terms of reach, this would mean online advertising is expected to increase from 13% to 15% of total ad spending. Of this, mobile advertising is expected to increase by 19%, which would then constitute 6% of global ad spending, or $3.3 Billion.

According to this study, while many forms of media have experienced poor performance during the recession, Internet businesses have been on the vanguard of earning. In terms of the US ad spending, Internet advertising is expected to represent 17% of all media spending, or about $24.4 Billion. This is a rather optimistic post, given the doom-sayer commentary of late 2008, and much of 2009.

via Wayne Freidman @ Media Daily News