Which Industries Use Google AdWords The Most?
We recently published a graphic that illustrated the contribution of the top 100 AdWords spenders to Google’s total daily and monthly revenue. Today, we decided to use complementary data in order to determine ad volume, by industry, for these top spenders. Perhaps intuitively, ‘Retail ‘constitutes the largest percentage of AdWords ads at 54%, followed by ‘Search Engines’ and “Travel and Accommodation”, which are both at 14% respectively. We have also included a list of the the top 100 advertisers, and figures on industry-wide ad volume:
Categories: Infographics
Very surprising on some levels…I always figured travel was such a deliberated decision that very few people would book vacations off an AdWords click. Figured the ROI on that type of ad spend would be minuscule. However,I suppose travel firms can hook you with information off the ad click and sell to you later. Awesome graphic!
The shopping results are hardly surprising, but I am a bit perplexed by the “search engines”. Is Yahoo really the second-biggest purchaser of Google AdWords? And Ask? And…hey, wait a minute, Google is #29. Any explanation for why I find myself scratching my head?
Great graphic, thank you. Could you tell me where did you get the data for it? I searched the stoneig.com website but could not find anything like it and I would really love to look deeper into info about AdWords users by industry.
Thanks!