Who is Lining Google's Pockets Today?

Written by josh.ritchie on Sept. 10, 2009 in Infographics .

Ever wanted to know how much advertisers spend on Google Adwords? It probably comes as little surprise that Google has taken over as the search engine of choice for 4 out of 5 online advertisers. Nor, that this form of search advertising accounts for nearly all of Google's revenue. We have broken the figures down to daily spending, in order to illustrate Google's highest spenders, and how much they are spending. It would be interesting to see how efficient these ads were for spenders...

(click image to enlarge)

PER-GOOGLE

Comments: 32 comments , 7 pingbacks , 2 trackbacks

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  1. Online Guitar Tuition
    Online Guitar Tuition on Sept. 10, 2009
    Before any stupid comments are made I just want to state that it's possible to advertise with both Google AND Yahoo to create seemingly impossible statistics.
  2. MIke Oxlong
    MIke Oxlong on Sept. 10, 2009
    This comment is before the second comment thus making it the first
  3. Jimmy
    Jimmy on Sept. 10, 2009
    Micky Rosa: Jimmy got a job at Google. Ben Campbell: Jim... Jimmy got a job at Google? Micky Rosa: Yeah, it's catchy, I know. Ben Campbell: Well, if you're making so much money at this then why did he take it? Micky Rosa: Ben, I said Google, not Sizzler.
  4. Matt F
    Matt F on Sept. 10, 2009
    Shaky numbers... Based on your 59 Million per day combined daily spending....works out to 22B per year. Market cap(from google finance) is 149B/22B is a price to earning ratio of 6.77. Yet google finance gives a P/E of 32.7. I think combined daily spending from advertisers is closer to about 12.2 M
  5. Raman Aurora
    Raman Aurora on Sept. 10, 2009
    adwords,adsense and sponsored links
  6. mattwi
    mattwi on Sept. 11, 2009
    amazing how it's come to this really, remember when everyone had their favourite keyword search engine??
  7. David Chu
    David Chu on Sept. 11, 2009
    Hey Matt, You're substituting Revenues in for E which stands for Earnings (Revenue - Operating Costs). Josh, Very creative way of displaying information.
  8. Taylor
    Taylor on Sept. 11, 2009
    <a href="#comment-17" rel="nofollow">@Matt F </a> I'm pretty sure P/E ratio is profit to price, this graphic is talking about revenues.
  9. Hans Wurst
    Hans Wurst on Sept. 11, 2009
    Gotta love graphics that would like to be seen as fancy but don't mean shit
  10. dave
    dave on Sept. 11, 2009
    Wow matt is dumb - this is revenue not earnings. Wow
  11. Vishay
    Vishay on Sept. 11, 2009
    I &lt;3 the waliany
  12. Chris
    Chris on Sept. 11, 2009
    80% advertise with Google 33% with Yahoo! 12% with MSN 80 + 33 + 12 = 125%(?) Good one!
  13. Joe Blog
    Joe Blog on Sept. 11, 2009
    <blockquote cite="#commentbody-11"> <strong><a href="#comment-11" rel="nofollow">MIke Oxlong</a> :</strong> This comment is before the second comment thus making it the first </blockquote> Er, no its before the third making it the second. Loser.
  14. Ryan
    Ryan on Sept. 11, 2009
    It's a pity you can't show how much of that ad revenue is sucked up by youtube :D
  15. Matt F
    Matt F on Sept. 11, 2009
    Shaky numbers... Based on your 59 Million per day combined daily spending....works out to 22B per year. Market cap(from google finance) is 149B/22B is a price to earning ratio of 6.77. Yet google finance gives a P/E of 32.7. I think combined daily spending from advertisers is closer to about 12.2 M P.S. - Sorry, forgot to tell you great post!
  16. TechChuff
    TechChuff on Sept. 11, 2009
    um - where is eBay?
  17. Mike Hunt
    Mike Hunt on Sept. 11, 2009
    I love this graphic.
  18. Jay
    Jay on Sept. 11, 2009
    When we consider this data we need to know who's lining your pockets.
  19. jhay
    jhay on Sept. 11, 2009
    Could the author of this article please provide the sources that he cites to create this nice infographic?
  20. Walker
    Walker on Sept. 11, 2009
    <blockquote cite="#commentbody-30"> <strong><a href="#comment-30" rel="nofollow">Chris</a> :</strong> 80% advertise with Google 33% with Yahoo! 12% with MSN 80 + 33 + 12 = 125%(?) Good one! </blockquote> i noticed that too. hmmm.
  21. Stanley Wong
    Stanley Wong on Sept. 11, 2009
    Actually, this is not an error. It is correct, since advertising on Google is not mutually exclusive to advertising on other SEM providers. Advertisers who advertise on Google AdWords also advertise on Yahoo!, but not all advertise on all three.
  22. josh ritchie
    josh ritchie on Sept. 11, 2009
    @ Walker, @ Chris: Please note that advertising is not mutually exclusive between search engines. For example, you will see Expedia ads in both Google, Yahoo and presumably in MSN. This is not a Google v. Yahoo piece, although that would be interesting.
  23. josh ritchie
    josh ritchie on Sept. 11, 2009
    <a href="#comment-38" rel="nofollow">@jhay </a> Adquants.
  24. Mike O.
    Mike O. on Sept. 11, 2009
    Local.com? Never heard of them, looks like a huge waste of ad dollars to me. NexTag?
  25. Richard
    Richard on Sept. 11, 2009
    <a href="#comment-34" rel="nofollow">@TechChuff </a> http://www.ebay.com
  26. i feel dumber
    i feel dumber on Sept. 11, 2009
    So Google pays Google to advertise on Google? I can possibly see this, but you're gonna have a hard time convincing me it is profit.
  27. David Chu
    David Chu on Sept. 11, 2009
    <a href="#comment-33" rel="nofollow">@Matt F </a> Hey Matt, We all make mistakes. Good to see you that you gave props where props were due. - Dave
  28. Rahul
    Rahul on Sept. 12, 2009
    very good analysis. thanks http://TechZed.com
  29. Tao - Starlit Citadel
    Tao - Starlit Citadel on Sept. 12, 2009
    $39 average spend eh? Still more than what I spend
  30. Clickbank Product Reviews
    Clickbank Product Reviews on Sept. 13, 2009
    And Google is not an cannot ever be a monopoly because their motto says so. And everything a rich and powerful coropration says is true, as long as it is not Microsoft. Which is why those I'm a Mac ads are so true too in every way. Because a Mac is not a personal computer because THEY SAY SO
  31. design
    design on Sept. 23, 2009
    Do companies like Nextag, Bizrate and Shopping.com really have that much money to spend on google adwords? Im in the wrong business.. should set up shitty click-thru sites to get money.
  32. Kelli Garner
    Kelli Garner on Sept. 25, 2009
    I enjoy this site, it is worth me coming back

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  1. Tweets that mention Permuto Blog » Blog Archive » on Sept. 10, 2009
    [...] This post was mentioned on Twitter by korinabuhler, Amy Jackson and Tiago Stille. korinabuhler said: RT @amyfjackson: RT @Permuto: New blog post: Who is Lining Google&#39;s Pockets Today? http://bit.ly/19CCTk [...]
  2. Twitted by Sheamus on Sept. 10, 2009
    [...] This post was Twitted by Sheamus [...]
  3. Twitted by iotashan on Sept. 10, 2009
    [...] This post was Twitted by iotashan [...]
  4. Permuto Blog » Who is Lining Google&#39;s Pockets on Sept. 11, 2009
    [...] more here: Permuto Blog » Who is Lining Google&#39;s Pockets Today? September 10th, 2009 | Tags: boundaries, company-links, jimmy, lining-google, permuto, [...]
  5. Agencies Want Transparency; Google AdX 2.0 Exchang on Sept. 11, 2009
    [...] And, the &quot;Cool Graphic Award&quot; goes to... Permuto. Yesterday, on the Permuto blog, Josh Ritchie posted a graphic which breaks down AdWords &quot;daily spending, in order to illustrate Google’s highest spenders, and how much they are spending.&quot; See the high res version of the graphic here. [...]
  6. Twitted by joelyarmon on Sept. 11, 2009
    [...] This post was Twitted by joelyarmon [...]
  7. links for 2009-09-11 at DeStructUred Blog on Sept. 11, 2009
    [...] Permuto Blog » Who is Lining Google’s Pockets Today? (tags: google advertising money) [...]

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