The intended purpose of advertising is to reach out to and create customers. Companies spend millions to produce ads aimed at besting their competitors, capturing market share, and communicating a message. Every so often, however, there are ads so bad they turn people off from a brand, even to the…

An article published in The Australian yesterday announced the recession appears to be over for the online advertising industry. The claim: online advertising effectively bottomed out last month, and is expected to return to normal by Q4 2009. Author Lara Sinclair cites forward booking by larger publishers in boasting that…

Thursday, InternetRetailer published an article featuring the recent findings by research and advisory firm, Forrester Research, Inc. The research, presented at this week’s Shop.org summit, concluded many retailers were able to maintain double-digit growth rates during Q2 2009. Retailers included in the research reported an average year-over-year growth of 18% ...

The Permuto team has just returned from the Shop.org Annual Summit held in Las Vegas where the company just launched the ShopperConnect™ Network. Permuto sponsored a booth at the Expo for the launch. The Permuto team was out in force at the show, including the engineering team who made the…

According to a recent report by the Nielsen Company, the time an average American spent on social networking and blog sites such as Facebook and Myspace nearly tripled in 2009. This study, which cites the company’s research from August ‘09 found that social networking and blogs account for 17% of…

Yesterday, Sharon Gaudin wrote an article about comScore’s most recent report, which lauded Bing’s 9.3% share of the search market. This report reflected Bing’s position at the end of August, and illustrates a significant increase from 4.8% of market share in early July. Consequently, Google’s share slipped 0.1%, with the…

Wayne Freidman wrote a recent post at Media Daily News that featured the findings of a recent study by Group M. The study estimates that global online advertising will grow by double-digits next year – 11% to $64.7B. In terms of reach, this would mean online advertising is expected to…

We recently published a graphic that illustrated the contribution of the top 100 AdWords spenders to Google’s total daily and monthly revenue. Today, we decided to use complementary data in order to determine ad volume, by industry, for these top spenders. Perhaps intuitively, ‘Retail ‘constitutes the largest percentage of AdWords…

1. What is your background, and how did you make it to Shopping.com? Tomer Shoval: I’m actually a veteran at Shopping.com. I’ve been with the company for nine years. I started as a Jr. Content Specialist 2000. Since then, I have been able to on take more responsibility and move…

Permuto was well represented by our illustrious Director of Sales, Deanne Swartz, at the recent, invite only, iMedia Brand Summit at Coronado, California, September 13 – 16, 2009. The event is an annual summit between media sales pros and some of biggest brands who are spending on online advertising. Here…

It’s no secret the recent economic crisis has forced many businesses to rethink their marketing and advertising expenditures. While, not long ago, many were once satisfied with ad reach and exposure, ad executives and business owners have become increasingly concerned with ad efficiency and ways to increase ROI. If you…

SEOMoz recently published a story on Global Retail Insight’s (a subsidiary of IDC), report on multi- and omni-channel shopping. Based on extensive surveying, this study determined the various spending rate by customers when shopping multiple channels – ie., store, m-commerce and through social networks. The study indicated that multi-channel shoppers…

Ever thought that showing your competitors’ prices on your site was a bad idea? Well, a recent study by the E-Tailing Group found that,”...63% of online consumers who comparison shop like to see competitors’ prices while shopping on a retailer’s web site, and 39% say such a display would make…

Just came across this interesting article in Internet Retailer called, “Using a Consumer’s Life Stage to Predict Online Spending.” The core finding of the article is that basic demographics may not be the best indicators of online shopping behavior based upon a study conducted by Acxiom. From the data there…

I recently stumbled upon Chris Lake’s most recent article at econsultancy.com, which addresses ‘tweeting’ and how businesses should use this service to communicate with customers. Most people have their own opinion of Twitter, and like it or not, not everyone understands the micro-blogging service. When used correctly, Twitter offers a…

The long tail – the very specific and long search term – has a different performance than ‘short tails’. Isolated long tails may not constitute a significant percentage of your traffic, as Scott at SeoMoz illustrates, but together they cannot be ignored. Much like the long tail applies to SEM, ...

1 .What does “effective” online display advertising mean to you Shaukat Shamim: Today Search Engine Marketing is approximately $20B dollar market and continues to set the bar. Advertisers continue to spend in SEM due to the fact it is economically effective and efficient for them. Search has the element of…

Ever wanted to know how much advertisers spend on Google Adwords? It probably comes as little surprise that Google has taken over as the search engine of choice for 4 out of 5 online advertisers. Nor, that this form of search advertising accounts for nearly all of Google’s revenue. We…

Desperation, they say, breeds creativity. The same is true for advertising, where many look to cut costs in favor of highly targeted and new media channels. Mike DiFranzi’s article at MediaPost claims that economic crises are breeding grounds for wide-sweeping media innovation: the radio during The Great Depression; television during…

Mike Shields wrote an interesting article last week at MediaWeek, about the recent improvement in retail advertisers’ performance. Shields cites search management firm Performics, which recently reported retail spending among its clients increased by 14% during July – marking the first increase in search advertising this year. Shields goes on…

Google Adsense Last week Google announced that in the coming months publisher sites in North America and Europe will be able to access additional ad networks via AdSense. This will take the form of presently outside networks bidding to have their sites displayed through AdSense’s publisher network. Upon approval, these…

Seth Godin had this exquisite blog post recently titled, “Magic Beans, TV and the Web.” In it, he asserts the secret sauce of TV advertising (magic beans) was to buy lots of ads, blast your target audience, and not screw up. Back in the glory days of Don Draper, this…

Warren Lee wrote an interesting article at AdAge, explaining why the once-speculated demise of ad networks never took place. He claims that much of this has to do with sustained venture- and private-equity investments in ad networks. The other (perhaps more important) reason, is that there is still a demand…