Interesting new article in The New Yorker by Malcom Gladwell (Outliers , The Tipping Point ) about How David Beats Goliath.  Basically a great article on disruption.  The article reminds me of Clayton Christensen’s work on The Innovator’s Dilemma series where upstarts can come into an industry and disrupt well established players.  Great stuff for anyone wanting to build a startup.

“…substituting effort for ability turns out to be a winning formula for underdogs in all walks of life…”

Throw out the conventional.  If you are building a startup you have to be willing to go above and beyond what is conventional and disrupt your competition.

A great read.  Check it out here.

Razorfish a very well respected digital agency just released their Digital Outlook for 2009.  This annual report discusses the trends that are happening in digital marketing and advertising.

Some interesting trends from the report:

• Emergence of Ad Exchanges
• Social Influence Marketing
• Mobile marketing
• and much more…

Well worth the read.