The Permuto team was out and about that the Ad-Tech conference in uncharacteristically balmy San Francisco (April 21–23, 2009). This popular annual conference is the intersection of business, marketing, advertising, and some web technology. Overall, the conference is a proxy of the health of the online advertising industry which can…
(read more...)Permuto Visits Ad-Tech San Francisco
Written by on April 23, 2009 in Permuto Life .
Are Bigger Ads Better?
Written by on April 2, 2009 in Current .
Recently, 27 of the web’s largest publishers have agreed to try at least one of three new extra-large ad units aimed at stimulating creativity and better meeting marketers’ needs. The new units, introduced by the Online Publishers Association (OPA) earlier this month, include a 336 wide x 860 tall Fixed…
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