Going to eTail West 2012 in Palm Springs? Stop by booth #98 and say hello! Buysight is a Panel Sponsor at eTail this year, and our CEO Armin Ebrahimi will be speaking on Tuesday, Feb. 28. You’ll also find us in the exhibit hall in booth 98, so stop by…
(read more...)Buysight To Sponsor eTail West 2012
Written by on Jan. 26, 2012 in .
Buysight data indicated that the Monday, Tuesday, and Wednesday after Thanksgiving were going to be record-breakers, and comScore numbers have confirmed it. Online retailers rang up over $1 billion in sales on Cyber Monday and kept on going, breaking the $1 billion mark on Tuesday and Wednesday as well.
(read more...)Holiday eCommerce 2011
Written by on Nov. 22, 2011 in Current , Data , Infographics .
Online retailers are gearing up for a big holiday season. Consumers are using their mobile devices more than ever, and online retailers are pushing their promotions up from Cyber Monday and muscling in on the Black Friday action. It’s another holiday Frantic Four, and the shopping carts are filling up!
(read more...)Economic Jitters Dampen Holiday Sales Growth Projections
Written by on Oct. 25, 2011 in Data , .
According to the National Retail Federation, holiday spending will increase only 2.8% this year over last year’s surprising strong sales. Total holiday spending is expected to be $465.6 billion. Retailers are expected to hire nearly 500,000 seasonal workers, jobs that are sure to be a welcome respite from continued unemployment…
(read more...)Buysight Partners with BrightTag for Server-Side Tag Solution
Written by on Oct. 17, 2011 in Current .
BrightTag, Inc., today announced that Buysight is part of the first wave of partners for its BrightTag ONE digital marketing integration platform. BrightTag links site owners with Buysight’s Buyer Targeting services in real time through a server-to-server direct connection rather than through the browser. Buysight has live implementations with BrightTag…
(read more...)Kim Kardashian Wedding Bells
Written by on Oct. 11, 2011 in Infographics .
The folks over at Brilliance.com put together a great infographic with some statistics about the monster $20 million Kim Kardashian wedding. Seriously, $150,000 on hair and makeup? When we blogged about the High Cost of Wedding Bells last year, I’m not sure we factored in the celebrity factor. Well, at…
(read more...)Free Shipping Drives Holiday Sales
Written by on Oct. 11, 2011 in Data , .
According to an Accenture survey, more shoppers than ever before plan to do most of their holiday shopping online, and free shipping is the top incentive driving that choice.
(read more...)Attribution, Cost-Per-Click, and View-Through
Written by on Sept. 23, 2011 in Perspectives .
We’re often asked why we charge on a cost-per-click basis instead of taking a cut of revenue based on a view-through attribution model as so many (but not all) of our competitors do. Using CPC is, for most advertisers, the clearest relationship between marketing dollars spent and value received.
(read more...)Buysight at Shop.org in Boston Next Week
Written by on Sept. 8, 2011 in Current , .
Buysight returns to Shop.org for the e-commerce trade association’s Annual Summit. Visit us in Booth 410 for a demonstration of our industry-leading Buyer Targeting system and to learn how we can meet your goals for the holiday season and beyond.
(read more...)The Cost of Pet Ownership
Written by on Aug. 15, 2011 in Data , Infographics .
The folks over at Mint.com have a nice infographic on the annual cost of owning a pet. Fish are cheap, dogs…not so much. But who knew guinea pigs and rabbits took such a bite out of the budget? Here’s a tip: save yourself some money by shopping at our new…
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