David Roman

Vice President, Product Management

David joined Buysight in July of 2010 and brings fifteen years of experience leading product strategy and execution for both advertising and consumer web products.  Most recently, David served as Vice President of Taunton Interactive, where he led the product development and monetization of Taunton's leading network of enthusiast websites.

Prior to Taunton, David spent seven years at Yahoo! leading several product teams.  As Sr. Director of Product Management for the Data Group, David was responsible for developing Yahoo's behavioral targeting, analytics, business intelligence, and data warehousing products.  David also led product management for Yahoo's promotions and direct marketing products, managing several innovative marketing programs for Yahoo's strategic accounts, including Pepsi and Kellogg's.

Before Yahoo!, David led the product and engineering teams at NewsPage, one of the web's first personalized news services.  David graduated from Brown University.